Welcome to the Higginson Strategy Podcast
My name is John Higginson, and I am on a mission to change the way we communicate. Each week, I sit down with a leader in the communications field. We talk about what it means to work in PR, why it matters, and how purpose drives everything we do. Join me on this journey to discover the power of purpose in communication.
Main Benefits of the Podcast
- Gain insights from industry leaders.
- Understand the importance of purpose in PR.
- Learn effective communication strategies.
- Get inspired to make a difference.
- Join a community of like-minded individuals.
Understanding the Role of Purpose in Communication
Purpose is not just a buzzword; it’s the foundation of effective communication. When organizations communicate with purpose, they connect with their audience on a deeper level. This connection fosters trust and loyalty. In the podcast, we explore how leading communicators integrate purpose into their strategies. Each guest shares their unique experiences and insights, providing listeners with valuable lessons.
Highlighting Environmental Issues
One of the key themes in our discussions is environmental communication. At Higginson Strategy, we focus on helping organizations that prioritize sustainability. We believe that effective communication can drive change. Our podcast features guests who are making strides in environmental PR. They share their stories and strategies for raising awareness about critical issues like plastic pollution and climate change.
Empowering Voices for Change
Another important aspect of our podcast is empowerment. We aim to amplify voices that are often unheard. By featuring diverse guests, we highlight different perspectives in the communications field. This diversity enriches our discussions and inspires listeners to take action. Empowerment is about creating opportunities for everyone to share their stories and make an impact.
Building a Community of Purpose-Driven Communicators
Our podcast is more than just interviews; it’s a community. We encourage listeners to engage with us and each other. By signing up for our newsletter, you can receive updates and tips on communicating with purpose. We also invite you to join our discussions on social media. Together, we can create a movement of purpose-driven communicators who are committed to making the world a better place.
Conclusion: Aligning with the Sustainable Development Goals
As we continue our journey, we remain committed to aligning our efforts with the United Nations Sustainable Development Goals (SDGs). Our podcast and the work we do at Higginson Strategy aim to contribute to these global objectives. By focusing on purpose-driven communication, we can help organizations make a positive impact on society and the environment.
- Goal 4: Quality Education
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 17: Partnerships for the Goals
To learn more about our mission and listen to the podcast, visit Higginson Strategy Podcasts.
