Simplicity: Chile’s First B Corp Communications Agency

What Simplicity actually does

Simplicity is a full-service communications and public affairs agency founded in 2012 in Santiago, Chile, with a second office in Miami. It handles reputation management, crisis and dispute communications, brand development, public and corporate affairs, and advertising — running on a stated method of “Entendemos / Ideamos / Resolvemos” (Understand / Ideate / Resolve).

Where the work shows up

• Corporate reputation and crisis management: dispute communications and public affairs for large regional and multinational clients
• Brand and creative: branding, advertising and digital campaigns
• Regional reach: Chile and Miami offices, plus an affiliate network across Latin America through the PROI Worldwide agency network

Proof, not just claims

Simplicity was the first communications company in Chile to become a Certified B Corporation in 2014, has renewed that certification three times since, and extended certification to its US office in 2024 — a rare case of an agency, rather than a manufacturer or retailer, holding B Corp status across two country offices.

Trusted by

Why this belongs on a sustainability directory

Communications agencies rarely hold themselves to the same governance and impact standards they help clients project; Simplicity being Chile’s first B Corp comms agency, recertified three times and now dual-certified in the US, is a concrete accountability commitment layered on top of client-facing work for firms like Deloitte and MetLife. That is the link between an agency’s own governance and SDG 17 (Partnerships for the Goals), with SDG 8 (Decent Work and Economic Growth) covering its responsible-business practices as an employer.