What the Project Is
Needed is a complete nutritional system created for fertility, pregnancy, postpartum, and women’s lifelong health. Born from the recognition that 95% of mothers are nutritionally depleted despite taking a prenatal, the project offers radically better nutrition through optimal nourishment. The approach is built on exhaustive clinical research and continuous testing by over 6,000 practitioners—from nutritionists to OB-GYNs—ensuring that every supplement is designed to meet the complex needs of women. With products ranging from the Complete Plan to the Starter Plan and various targeted supplements like Prenatal Multi Capsules, Prenatal Collagen Protein, and Prenatal Pre/Probiotics, Needed stands as a beacon for perinatal nutrition that challenges conventional prenatal vitamin standards. Every nutrient and form is vetted by perinatal experts and rigorously third-party tested so that quality and safety are never compromised.
Main Benefit
The project’s approach revolutionizes perinatal nutrition by focusing on:
- 95% of mothers experiencing nutritional depletion despite using prenatals.
- Collaboration with more than 6,000 practitioners to set a radically better standard.
- Uncompromising nutrient levels in each supplement.
- Third-party testing every product batch for guaranteed quality.
- A solid B Corp score of 87.3, emphasizing commitment to social and environmental responsibility.
Excellence in Perinatal Nutrition
The selection of products is specifically designed around the stages of life; whether it is fertility, pregnancy, or postpartum, each formulation supports optimal nourishment. For example, the Complete Plan provides a comprehensive nutritional system including Prenatal Multi, Collagen, Omega-3, and Pre/Probiotics—all carefully formulated to support both mother and baby. The Starter Plan, on the other hand, offers a radically better Prenatal Multi paired with sustainably sourced Omega-3 for foundational nutritional support. These offerings reflect the project’s commitment to addressing the challenges women face during critical periods by delivering targeted, effective supplements, and they are available with transparent pricing that underscores quality and accessibility… making a real difference in perinatal care.
From Research to Results
Driven by new research and clinical insights that continually challenge the bare minimum status quo, the project carefully reviews clinical studies to overcome research gaps. Leading practitioners contribute direct feedback based on thousands of women’s nutrient and hormone levels across fertility, pregnancy, and postnatal stages. The result is a line of supplements that work in harmony to bridge the nutritional gap left by traditional prenatal care. Through diligent research and a commitment to evidence-based practice, the project sets the standard for what proper nutritional support should be, ensuring that each product not only meets but exceeds expectations.
Commitment to Quality and Integrity
Every component of the nutritional system is designed with quality and integrity. The supplements are developed with uncompromising nutrient levels in mind, where every nutrient and form is carefully vetted by experienced perinatal experts. The brand’s products are always rigorously third-party tested, ensuring that what is on the label matches the quality required for optimal absorption and effective support. From prenatal vitamins to specialized formulations like Prenatal Collagen Protein and Prenatal Pre/Probiotics, each product is proof that quality and science can coexist while delivering premium nourishment for women at every stage of their lives.
Project Impact
- SDG 3 – Good Health and Well-Being: Improving perinatal nutrition for mothers and babies.
- SDG 5 – Gender Equality: Empowering women with the nutrients and education they need to thrive.
- SDG 12 – Responsible Consumption and Production: Sustaining high standards in product development, backed by rigorous third-party testing.
- SDG 13 – Climate Action: Committing to sustainable practices, as seen in their certified climate-neutral initiatives.
Building a Radically Better Future
The project is more than just a range of supplements—it is a movement towards producing radically better nutritional outcomes for women. By integrating expert-backed educational content and offering direct access to practitioners, the initiative works to debunk misinformation and provide reliable nutritional advice. The approach is refreshing and conversational… almost like a discussion among friends about what truly works for health, rather than a hard-sell. Each element of the project, from the thoughtfully designed product bundles to the purposeful educational resources found in the Journal, Needed Labs™, and Needed Academy, reinforces the belief that women deserve more than the bare minimum from prenatal care. A certification as a B Corp and partnerships with initiatives like 1% for the Planet further highlight the project’s dedication to social good and environmental stewardship. This holistic approach underpins a commitment to building a better future where nutrition changes outcomes for mothers and babies across generations.
What Needed actually does
Needed makes nutrition supplements designed specifically for fertility, pregnancy, and postpartum, including a prenatal multi, prenatal omega-3, and prenatal collagen protein. The company was founded in Los Angeles in 2017 by Julie Sawaya and Ryan Woodbury.
Where Needed shows up
- Perinatal nutrition: supplements built for the specific nutrient needs of fertility, pregnancy, and postpartum recovery.
- Practitioner network: supplements recommended through a network of nutritionists and healthcare practitioners.
- Sustainable packaging: bottles and caps made with recycled plastic content.
Proof, not just claims
Needed is a Certified B Corporation, with a B Impact Assessment score of 87.3, well above the 80-point certification threshold. It is also Climate Neutral Certified, Plastic Neutral certified, and a 1% for the Planet member.
Why this belongs on a sustainability directory
Needed’s SDG3 case is built around a specific, underserved nutritional gap, fertility, pregnancy, and postpartum needs, rather than a general wellness supplement line. Its SDG12 case stacks three separate certifications, Climate Neutral, Plastic Neutral, and B Corp, on top of that focus, rather than relying on a single sustainability claim.
Frequently asked questions
Where is Needed based, and who uses it?
Needed is based in Los Angeles, California, in the US, and sells perinatal nutrition supplements direct to consumers, recommended through a network of nutritionists and healthcare practitioners.
Which SDGs does Needed support, and how?
SDG3 (Good Health and Well-being): its supplements are formulated specifically for fertility, pregnancy, and postpartum nutrition, a gap in mainstream supplement lines. SDG12 (Responsible Consumption and Production): its packaging uses 30% post-consumer recycled plastic, and the company is both Climate Neutral and Plastic Neutral certified.
How is Needed verified as a sustainability project?
Needed is a Certified B Corporation, with a B Impact Assessment score of 87.3 against an 80-point certification threshold, and holds Climate Neutral and Plastic Neutral certifications alongside 1% for the Planet membership.
Looking for similar Health & Well-being projects?
See Health & Well-being projects on Keys for Tomorrow.
