Embracing the Outdoors: The Sustainable Journey of dryrobe:registered:
In a world where outdoor activities are becoming increasingly popular, dryrobe:registered: stands out as a beacon of innovation and sustainability. The original outdoor changing robe, designed for comfort and utility, is not just a product but a movement towards a more sustainable future. With a commitment to using recycled materials and supporting charitable causes, dryrobe:registered: is redefining what it means to enjoy the great outdoors responsibly.
- 100% recycled fabrics used in products.
- Supports charities like RNLI with annual donations.
- Promotes outdoor activities for mental and physical well-being.
- Partnerships with elite athletes and organizations.
- Focus on accessibility for all, including para-athletes.
The Story Behind dryrobe:registered:
It all started with a simple idea. Gideon Bright, a British surfer, wanted to stay warm while changing out of his wetsuit on cold beaches. His mother’s design inspired him to create the first dryrobe:registered:. This was not just a robe; it was a solution to a common problem faced by outdoor enthusiasts. Over the years, the design evolved, incorporating advanced materials and features that cater to a wide range of activities, from surfing to triathlons.
Commitment to Sustainability
dryrobe:registered: is deeply committed to sustainability. All new products are made from 100% recycled fabrics, which helps reduce waste and promote a circular economy. The company is also a certified B Corp, meaning it meets high standards of social and environmental performance. This commitment extends beyond products; dryrobe:registered: actively supports various charities and initiatives that align with its values, ensuring that every purchase contributes to a greater cause.
Supporting Well-being Through Outdoor Activities
Outdoor activities are not just fun; they are essential for mental and physical health. dryrobe:registered: believes that everyone should have access to the outdoors. By promoting outdoor activities, the brand encourages people to connect with nature, which has proven benefits for well-being. The Warmth Project, an initiative by dryrobe:registered:, supports organizations that use outdoor activities to improve mental health, demonstrating the brand’s dedication to making a positive impact.
Partnerships with Purpose
dryrobe:registered: collaborates with various organizations and athletes to promote its mission. Partnerships with Team GB, USA Surfing, and Red Bull highlight the brand’s commitment to supporting elite athletes while also giving back to the community. These collaborations not only enhance the visibility of dryrobe:registered: but also amplify its message of sustainability and well-being.
Accessibility for All
Inclusivity is at the heart of dryrobe:registered:. The brand has developed products specifically designed for para-athletes, ensuring that everyone can enjoy the benefits of outdoor activities. This focus on accessibility reflects a broader commitment to creating a world where everyone can participate in and enjoy the great outdoors, regardless of their circumstances.
United Nations Sustainable Development Goals Linked to dryrobe:registered:
- Goal 3: Good Health and Well-being
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 17: Partnerships for the Goals
For more information about dryrobe:registered:, visit their website. You can also check out their latest video here.
What dryrobe actually does
dryrobe is a Braunton, Devon outdoor changing robe brand, founded in 2010 by surfer Gideon Bright to make it easier to change safely and warmly after cold-water activities. Its Towel Robe line uses 100% organic GOTS-certified cotton, and its waterproof outer layers use PFC-free finishing rather than the fluorinated chemicals common in outdoor waterproofing.
Where the products show up
- Elite sport: official partnership with Team GB, supporting athletes through the Rio 2016 and Tokyo 2020 Olympic and Paralympic Games.
- Ocean safety: a “dryrobe Nexus” collaboration with the RNLI donates £50 from every sale to the charity.
- Community and research: the Warmth Project partners with Surfers Against Sewage, The Wave Project, A Walk On Water, 2 Minute Foundation and Surfers Not Street Children, alongside a research partnership with Manchester Metropolitan University’s Institute of Sport.
Trusted by
RNLIocean safety charity
Surfers Against SewageWarmth Project partner
Proof, not just claims
dryrobe’s B Corp score sits roughly 50% above the certification’s qualifying threshold, and its 2025 recertification followed a first certification in 2022.
Why this belongs on a sustainability directory
dryrobe supports SDG 12 (responsible consumption and production) through GOTS-certified organic cotton and PFC-free waterproofing, and SDG 3 (good health and well-being) by making outdoor cold-water activity safer and more accessible, backed by its Warmth Project partnerships and Team GB elite-sport relationship.
Frequently asked questions
Where is dryrobe based, and who uses it?
dryrobe is based in Braunton, Devon, UK. Its changing robes are used by outdoor swimmers and surfers, elite athletes through its Team GB partnership, and lifesaving charities via its RNLI collaboration.
Which SDGs does dryrobe support, and how?
SDG 12 (responsible consumption and production): GOTS-certified organic cotton and PFC-free waterproof finishing across its product range. SDG 3 (good health and well-being): the Warmth Project funds partner charities supporting safe outdoor water access, including Surfers Against Sewage and The Wave Project.
How is dryrobe verified as a sustainability project?
dryrobe is a Certified B Corporation, first certified in 2022 and recertified in 2025 with a score roughly 50% above the qualifying threshold.
Looking for similar ethical fashion projects?
See Ethical fashion projects on Keys for Tomorrow.
