What This Apparel Project Is All About
This project is rooted in the apparel industry, focusing on delivering clothing that’s both stylish and accessible. With a strong emphasis on quality and customer experience, it offers a range of apparel categories—from cozy styles to activewear, including bottoms, tops, jackets, bras, and dresses. The collection also features accessories and a special line for younger customers called Athleta Girl. Notably, the project operates with a remarkable B Corp score of 91.9, highlighting its commitment to social and environmental performance.
Main Benefits of the Apparel Offering
Here’s what makes this project stand out:
- FREE SHIPPING on orders over $50 for rewards members—because who doesn’t love a good deal?
- Up to 40% off during Singles’ Day on cozy styles—perfect timing to refresh your wardrobe.
- A wide variety of categories including new arrivals, bottoms, tops, jackets, bras, BodyMove, dresses, accessories, and even preloved items.
- Dedicated lines like Power of She and Athleta Girl, catering to diverse customer needs.
- 24/7 order placement support via phone at 1-877-3ATHLETA, making shopping easy and accessible.
Shopping Experience and Accessibility
Shopping here is designed to be smooth, but there are a couple of things to keep in mind. For starters, the site requires a browser that enables cookies to shop online. If that’s not an option, placing an order by phone is available anytime, day or night. Also, the site currently only ships within the United States, so international customers are encouraged to visit their local Gap websites. For example, shoppers in Ireland can choose between Gap Ireland or continuing on the US site, depending on their preference and location.
Local vs. US Website Shopping
It’s important to note that local Gap sites are often operated by franchisees, which means their terms and conditions, as well as delivery options, can vary quite a bit. Customers should definitely check those details before making a purchase to ensure their orders can be processed smoothly and on terms that work for them. This helps avoid surprises and ensures a better shopping experience overall.
Product Variety and Special Collections
The project’s product lineup is impressively diverse. From everyday basics to performance wear, it covers a broad spectrum of apparel needs. The inclusion of preloved items also adds a sustainable twist, encouraging customers to shop more responsibly. Special collections like Power of She celebrate empowerment, while BodyMove focuses on active lifestyles. This variety means there’s something for everyone, whether you’re after comfort, style, or performance.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – through preloved items and sustainable practices.
- SDG 8: Decent Work and Economic Growth – supporting fair labor practices within the apparel industry.
- SDG 13: Climate Action – by maintaining a high B Corp score and focusing on environmental responsibility.
- SDG 5: Gender Equality – highlighted by initiatives like Power of She.
- SDG 3: Good Health and Well-being – promoting active lifestyles with BodyMove and Athleta Girl collections.
Customer Support and Convenience
Customer convenience is clearly a priority here. The option to call 1-877-3ATHLETA anytime, 24/7, means help is always just a phone call away. Plus, the free shipping offer for rewards members on orders over $50 sweetens the deal. While the site’s cookie requirement might be a minor hurdle for some, the alternative ordering method ensures no one is left out. Overall, the project balances a dynamic shopping experience with thoughtful customer service.
What Athleta actually does
Athleta, a certified B Corp since March 2018, is a women’s athletic apparel brand that sources through named third-party certifications and directs product development toward more sustainable materials and fair labor standards.
Where the commitment shows up
- Fair Trade Certified sourcing: over $3.9 million contributed to Community Development Funds since 2016
- Material standards: products made with at least 30% more sustainable materials or sewn in a Fair Trade Certified factory
- Named certifications: Responsible Wool Standard, Masters of Flax Fibre, and The Good Cashmere Standard
Proof, not just claims
Athleta also runs The Power of She Fund with the Women’s Sports Foundation, supporting confidence-building through movement and connection.
Why this belongs on a sustainability directory
Athleta’s B Corp certification and its $3.9M+ in Fair Trade Community Development Funds since 2016 are directly measured, third-party-verified commitments, supporting SDG 12 (Responsible Consumption and Production) through certified sourcing standards, and SDG 5 (Gender Equality) through its Power of She Fund partnership with the Women’s Sports Foundation.
Frequently asked questions
What is Athleta, and how is it certified?
Athleta is a women’s athletic apparel brand and Certified B Corporation since March 2018, sourcing through Fair Trade Certified, Responsible Wool Standard and Good Cashmere Standard programs.
Which SDGs does Athleta support, and how?
SDG 12 (Responsible Consumption and Production), through Fair Trade Certified sourcing and sustainable-materials standards, and SDG 5 (Gender Equality), through The Power of She Fund with the Women’s Sports Foundation.
How is Athleta verified as a sustainability project?
Athleta is a Certified B Corporation, meeting B Lab’s integrated social, environmental and governance standards, and holds Fair Trade Certified, Responsible Wool Standard and Good Cashmere Standard certifications.
Looking for similar fashion projects?
See Fashion projects on Keys for Tomorrow.
