What is Plan to Grow?
Plan to Grow is a strategic and creative fundraising programme designed to help charities unlock their full potential. It’s tailored for organisations struggling to recruit new donors or relying too heavily on a single acquisition channel. With rising costs outpacing income, many charities find themselves in a tough spot. This four-stage process offers clarity, fresh opportunities, and a clear, actionable plan to grow individual giving. It’s built on years of experience analysing and developing fundraising programmes, making it a powerful tool for charities ready to take their donor recruitment and fundraising efforts to the next level.
Main Benefits of Plan to Grow
Here’s what makes Plan to Grow stand out:
- Detailed benchmarking report comparing your fundraising KPIs against market data
- Contextualised analysis with practical recommendations to optimise your current programme
- Identification of new growth opportunities by exploring untapped audiences and channels
- A comprehensive test plan to quickly learn and scale the most effective fundraising tactics
- Flexible module options starting at just £1,900 (Plus VAT), allowing charities to focus on specific areas or complete the full programme
Discover: Understanding Your Current Fundraising Landscape
The first module, Discover, collects basic KPIs from all your current fundraising activities through a simple proforma. These results are validated and benchmarked against market data from extensive studies. The outcome? A detailed report that highlights where your fundraising is overperforming or underperforming. This clarity is crucial—it’s the foundation for making informed decisions and setting realistic goals. Without knowing where you stand, it’s tough to figure out where to go next.
Optimise: Making the Most of What You’ve Got
Once there’s a clear picture of your current programme, Optimise digs deeper. It looks at your products, channels, offers, and creative elements to understand what’s driving performance. What’s working well? What needs tweaking? And what might be better to drop altogether? This module provides practical recommendations to improve donor recruitment and retention within your existing framework. It’s about working smarter, not harder, and making every pound count.
Diversify: Exploring New Horizons for Growth
After optimising current efforts, Diversify broadens the scope. It examines what your charity isn’t currently doing but could be doing to grow. This means looking at new audiences, organisational enablers and blockers, fresh offers, and the wider market landscape. The result is a report that highlights gaps, opportunities, and ‘low hanging fruit’—those easy wins that can make a real difference. It’s about opening doors to new possibilities and expanding your fundraising reach.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 1: No Poverty – Supporting charities that alleviate poverty through effective fundraising
- SDG 3: Good Health and Well-being – Enabling health-related charities to raise vital funds
- SDG 10: Reduced Inequalities – Helping organisations reach diverse donor bases
- SDG 17: Partnerships for the Goals – Fostering collaboration between charities, brands, and partners
Implement: Turning Plans into Action
The final module, Implement, takes all the insights and options identified earlier and develops a test plan to learn fast and find the most scalable combinations of who to target, why, what to offer, how, and where. This includes channels, audiences, tactics, and timings, plus initial creative assets to kickstart the campaign. It’s about moving from strategy to execution with confidence and agility, ensuring growth is not just planned but realised.
