What Earth Equity Advisors Is All About
Earth Equity Advisors is redefining sustainable investing. In a world where the climate has changed and continues to shift, they get it—sustainability, resilience, and innovation aren’t just buzzwords; they’re the keys to a thriving future. This firm specializes in sustainable, responsible, and impact investing, believing deeply in the power of responsible investing. Their mission? To empower clients to become changemakers by aligning investments with values that matter.
The Main Benefit: Aligning Investments with Values
Since 2004, Earth Equity Advisors has been helping investors do just that—align their investments with their values®. Here’s what sets them apart:
- Experts in ethical, responsible, and impact investing
- Independent registered investment advisor status
- Peter Krull named 2024 InvestmentNews ESG/Responsible Investing Advisor of the Year
- Launched a podcast featuring sustainability leaders and thought-provoking discussions
- Focus on practical advice for investors wanting to make responsible change
Breaking Down Barriers and Building Connections
Earth Equity Advisors isn’t just about numbers and portfolios—they care about people and the planet. They work to break down barriers and build connections between individuals who share a commitment to responsible stewardship of the earth. It’s about creating a community that supports ethical decision-making and contributes to the betterment of everyone around.
Preparing for the Future with Responsible Stewardship
Being prepared for the future means more than just financial planning. It’s about making choices today that ensure the earth is preserved for generations to come. Earth Equity Advisors promotes responsible stewardship, encouraging investors to think long-term and act ethically. This approach helps create a better place for future generations, blending financial growth with sustainability.
The Power of Their New Podcast
Recently, Earth Equity Advisors launched a podcast that dives deep into sustainability topics. Listeners get to hear in-depth conversations with sustainability leaders, explore the urgency of responsible change, and receive practical tips on aligning financial strategies with personal values. It’s a fresh, engaging way to stay informed and inspired in the world of sustainable investing.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 17: Partnerships for the Goals
- SDG 10: Reduced Inequalities
Investing in Positive Impact Companies
Working with Earth Equity Advisors means investing in companies that make a positive impact while building wealth. It’s about more than just returns—it’s about creating a brighter future. Their approach helps clients support ethical businesses, promote sustainability, and contribute to a healthier planet. The journey toward responsible investing starts here, with a focus on values and vision.
What Earth Equity Advisors actually does
Earth Equity Advisors is a sustainable and impact investing advisory firm based in Asheville, North Carolina, founded in 2004. It now operates as part of Prime Capital Investment Advisors, a federally registered investment advisor, and builds portfolios around explicitly sustainable and ESG-screened holdings, including its own Green Sage Sustainability Portfolio and a DeCarb Portfolio focused on carbon reduction.
“I switched my entire portfolio 10 years ago after researching many socially conscious investors. Pete Krull and the whole team at Earth Equity not only invested the way and direction I wanted to go but I have also done very well with them. I would highly recommend this company.”
Jeri D., client
Where the advisory work shows up
- Individual investors: portfolios built around named sustainable strategies, not generic ESG labels
- Free portfolio analysis: an “Impact X-Ray” review offered for portfolios of $500,000 and above
- Public education: the firm’s “Dollars & Change” podcast on sustainable investing
Why this belongs on a sustainability directory
Earth Equity Advisors directs capital, not just advice, toward sustainability-screened investments, which gives it a direct line to SDG12 (responsible consumption and production) by channelling client assets away from businesses that don’t meet its sustainability criteria. Its long-standing membership in US SIF (since 2005) and 1% for the Planet (since 2011), alongside its B Corp certification, connects that work to SDG17 (partnerships for the goals) by embedding the firm in established sustainable-finance networks rather than operating in isolation.
Frequently asked questions
Where is Earth Equity Advisors based, and who uses it?
Earth Equity Advisors is based in Asheville, North Carolina, founded in 2004. It serves individual investors (B2C) seeking sustainability-screened portfolios, operating under Prime Capital Investment Advisors.
Which SDGs does Earth Equity Advisors support, and how?
Earth Equity Advisors supports SDG12 (Responsible Consumption and Production) by building investment portfolios screened for sustainability criteria, SDG13 (Climate Action) through its dedicated DeCarb Portfolio, and SDG17 (Partnerships for the Goals) through membership in US SIF and 1% for the Planet.
How is Earth Equity Advisors verified as a sustainability project?
Earth Equity Advisors is a Certified B Corporation, named to B Lab’s “Best for the World” list in 2019 and 2021, a member of 1% for the Planet since 2011, and a member of US SIF since 2005. Its director of sustainable investing holds the CSRIC (Chartered SRI Counselor) designation.
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