What Is Ritual?
Ritual is a personal care brand that’s all about high standards and transparency. Designed especially for women, it offers a range of science-backed multivitamins and health products that focus on essentials like gut health, skin, brain, and heart support. With a strong emphasis on traceability and clean ingredients, Ritual is redefining what “clean” supplements really mean. It’s not just about vitamins; it’s about creating a ritual that supports your personal health journey with clarity and confidence.
The Main Benefit: Traceable, Science-Backed Supplements
Ritual’s supplements stand out because they combine rigorous science with a fully visible supply chain. Here are some key facts that highlight why this matters:
- Bcorp score of 84.8, reflecting strong social and environmental performance
- Patented capsule design developed through university-led clinical studies
- Heavy metal testing and human rights audits ensure product safety and ethics
- Clean Label Project Certified™ and Made Traceable® for full ingredient transparency
- Formulas designed to be gentle on the stomach, vegan-friendly, and tailored for women’s health
Ritual’s Product Range: Essentials for Every Stage
Whether you’re looking for a daily multivitamin or specialized support, Ritual has you covered. Their lineup includes essentials like the Multivitamin 18+ for women, Prenatal Multivitamin for pregnancy, Synbiotic+ for gut health, and Hyacera™ for wrinkle support. Plus, there’s Omega-3 DHA & EPA for brain and heart health. Each product is crafted with care, focusing on what your body truly needs—no fluff, no fillers.
Meet the Minds Behind Ritual
Ritual isn’t just another supplement brand; it’s a collaboration of experts passionate about women’s health. From Serena Williams, the ritual health advisor who knows a thing or two about high standards, to Harvard-trained physiologists and renowned scientists, the team brings a unique blend of expertise. This leadership ensures every product is backed by real science and a commitment to raising the bar in personal health.
Why “Clean” Isn’t Enough Anymore
In today’s world, “clean” supplements can mean a lot of things. But Ritual takes it a step further by being fully traceable. That means you can see exactly where every ingredient comes from and how it’s tested. This level of transparency is rare and sets a new standard for what consumers should expect. It’s about trust, accountability, and knowing you’re putting only the best into your body.
Project Impact: Supporting Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Promoting health through science-backed supplements
- SDG 12: Responsible Consumption and Production – Transparent supply chains and ethical sourcing
- SDG 5: Gender Equality – Focus on women’s health and empowerment
- SDG 13: Climate Action – Commitment to sustainable practices in production
- SDG 8: Decent Work and Economic Growth – Human rights audits ensuring fair labor
Looking Ahead: The Future of Personal Health
Ritual is more than just vitamins; it’s a movement toward redefining personal health with honesty and science. By advocating for traceability and clean, effective supplements, it’s paving the way for a future where consumers can truly trust what they put in their bodies. Whether you’re a skeptic or a believer, Ritual invites everyone to join in shaping a healthier, more transparent world.
What Ritual actually does
Ritual is a Los Angeles-based supplement company founded in 2015 by Katerina Schneider, a Harvard-trained physiologist, alongside Chief Scientific Officer Dr. Nima Alamdari. The company builds its formulations around a traceable, visible supply chain, publishing where each ingredient comes from and subjecting its supply chain to heavy metal testing and human rights audits. Ritual is B Corp certified.
“Love the research that goes behind this brand…My stomach takes these tablets really well.”
Wiam M., Ritual customer
Where the traceability model shows up
- Ingredient sourcing: a visible supply chain with traceable ingredients, positioned as a first-of-its-kind approach in the supplement industry.
- Clinical research: university-led clinical studies backing its supplement formulations.
- Testing standards: rigorous heavy metal testing across its supply chain.
Proof, not just claims
Ritual’s ingredients are Clean Label Project Certified, and the company is accredited by the Better Business Bureau.
Why this belongs on a sustainability directory
Ritual connects to SDG 12 (responsible consumption and production) through its traceable, audited supply chain, and to SDG 3 (good health and well-being) through clinically studied supplement formulations backed by university research.
Frequently asked questions
Where is Ritual based, and who uses it?
Ritual is based in Los Angeles, California, founded in 2015 by Katerina Schneider. It sells supplements directly to consumers, with a focus on women’s health.
Which SDGs does Ritual support, and how?
Ritual supports SDG 12 (responsible consumption and production) through its traceable, audited ingredient supply chain, and SDG 3 (good health and well-being) through clinically studied, university-backed supplement research.
How is Ritual verified as a sustainability project?
Ritual is B Corp certified and Clean Label Project Certified, and is accredited by the Better Business Bureau.
Looking for similar Health & Well-being projects?
See Health & Well-being projects on Keys for Tomorrow.





