What the Project Is All About
Here’s a project that’s truly making a difference—offering 25% off for you, while supporting a cause that matters. For every order placed, a menstrual cup is donated to help expand period care access in Kisumu, Kenya. This initiative is part of a partnership with Freedom4Girls, a trusted organization with a global community of over 3 million users. The goal? To make reusable period care products the obvious choice for people everywhere, especially in places where access to menstrual products is limited.
Main Benefits of the Project
Let’s break down some key facts and figures that highlight why this project stands out:
- 25% discount offered to customers, supporting a good cause
- One menstrual cup donated for every order to Kisumu, Kenya
- 17% progress toward the donation goal, with 26 days left to go
- Partnership with Freedom4Girls, trusted by 3+ million users worldwide
- Free standard shipping on orders over €75
- B Corp certified with an impressive score of 91.8, emphasizing social and environmental responsibility
The Mission Behind the Movement
Since 2012, this project has been on a mission to make reusables the obvious choice—not just for the planet, but for people too. It’s about encouraging small, everyday changes that add up to a big impact. The focus is on personal care products that are zero waste and reusable, helping to reduce the environmental footprint while improving health and comfort during menstruation. It’s a movement that’s grown into a global community of passionate individuals who truly care.
Why Period Care Matters
Period care isn’t just about convenience—it’s about dignity, health, and sustainability. Menstrual cups and other reusable products offer a zero waste alternative to disposable options, which often end up in landfills or oceans. By choosing reusable period care, people are not only protecting their own health but also contributing to a healthier planet. This project shines a light on the importance of making these products accessible to everyone, especially in underserved communities.
What It Means to Be a B Corp
Being Proud to be a B Corp means putting people and the planet before profit. This project’s B Corp score of 91.8 reflects a deep commitment to social and environmental standards. It’s about transparency, accountability, and making sure that every step of the process—from sourcing materials to delivering products—aligns with values that prioritize sustainability and fairness. This certification isn’t just a badge; it’s a promise to do better.
Project Impact on Sustainable Development Goals
- SDG 3: Good Health and Well-being – improving menstrual health and hygiene
- SDG 5: Gender Equality – empowering women and girls through access to period care
- SDG 6: Clean Water and Sanitation – promoting hygienic reusable products
- SDG 12: Responsible Consumption and Production – encouraging zero waste and sustainable choices
- SDG 13: Climate Action – reducing waste and environmental impact through reusable products
Looking Ahead: The Future of Period Care
The journey doesn’t stop here. With 26 days left to reach the goal, every order counts toward expanding access to menstrual cups in Kisumu and beyond. This project is more than just a campaign—it’s part of a larger movement to normalize reusable period care and make it accessible worldwide. As awareness grows and communities come together, the hope is to see a future where sustainable, personal care products are the norm, not the exception. Because when it comes to health and the planet, every little change truly matters.
What AllMatters actually does
AllMatters, designed in Copenhagen and founded in 2012, makes reusable menstrual cups and discs designed to replace single-use period products. The company is a certified B Corp and states it is trusted by more than 3 million users worldwide.
The brand also runs the CampusCup Program, a period equity initiative aimed at improving access to reusable period care.
“This disc is the best I’ve tried. Easy to take out and put in.”
Daniella D., customer
Where the products show up
- Daily period care: reusable cups and discs designed to replace years of single-use products.
- Campus access programs: the CampusCup Program extends reusable period care to students.
Proof, not just claims
AllMatters is a certified B Corp, meeting B Lab’s independent standards for social and environmental performance, and has been designing reusable period care from Copenhagen since 2012.
Why this belongs on a sustainability directory
AllMatters supports SDG 12 (Responsible Consumption and Production) by replacing disposable menstrual products with reusable alternatives at scale, and SDG 3 and SDG 5 through its CampusCup Program, which extends access to safe, reusable period care.
Frequently asked questions
Where is AllMatters based, and who uses it?
AllMatters is designed in Copenhagen, Denmark, founded in 2012. It is trusted by more than 3 million users worldwide for reusable menstrual cups and discs.
Which SDGs does AllMatters support, and how?
AllMatters supports SDG 3 (Good Health and Well-being) and SDG 5 (Gender Equality) through its CampusCup period equity program, and SDG 12 (Responsible Consumption and Production) by replacing single-use menstrual products with reusable alternatives.
How is AllMatters verified as a sustainability project?
AllMatters is a certified B Corp, independently verified by B Lab against standards for social and environmental performance.
Looking for similar Health & Well-being projects?
See Health & Well-being projects on Keys for Tomorrow.
