A Step Towards a Greener Future
In a world where environmental concerns are becoming increasingly urgent, Will & Bear stands out as a beacon of hope. This Australian hat company is not just about fashion; it’s about making a difference. Founded by two creatives, Lauren Williams and Alex Knorr, in 2016, Will & Bear has made it their mission to create sustainable hats that not only look good but also do good. Every hat sold plants a tree, contributing to reforestation efforts and promoting a healthier planet.
- Every hat sold plants a tree.
- 40% of profits go to environmental causes.
- Use of natural and regenerative materials.
- B-Corp certified, ensuring high social and environmental standards.
- Supports local farmers and communities.
The Heart of Sustainability
Will & Bear is committed to sustainability. They use natural fibers like wool, hemp, and organic cotton to craft their hats. These materials are not only eco-friendly but also durable. The company focuses on short, low-quality fibers that the fashion industry often overlooks. This approach reduces waste and promotes a circular economy. By choosing sustainable materials, Will & Bear helps to minimize the environmental impact of their products.
A Tree for Every Hat
One of the most remarkable aspects of Will & Bear’s mission is their tree-planting initiative. For every hat sold, a tree is planted. This initiative has led to the planting of over 2 million trees since the company’s inception. These trees help combat climate change by absorbing carbon dioxide from the atmosphere. They also provide habitats for wildlife and contribute to biodiversity. This simple yet powerful act of planting trees is a significant step towards a greener future.
Supporting Local Communities
Will & Bear believes in supporting local farmers and communities. They source their materials from small lot farms, ensuring that the farmers receive fair compensation for their work. This not only helps the farmers but also strengthens local economies. By investing in regenerative farming practices, Will & Bear promotes sustainable agriculture that benefits both the environment and the community. This commitment to social responsibility is a core value of the company.
B-Corp Certification: A Mark of Excellence
Being B-Corp certified means that Will & Bear meets rigorous standards of social and environmental performance. This certification is not easy to achieve, and it reflects the company’s dedication to making a positive impact. B-Corp certification ensures that Will & Bear operates ethically and transparently. It also holds the company accountable for its actions, ensuring that they continue to prioritize sustainability and social responsibility in all aspects of their business.
Inspiring a Community of Change
Will & Bear is more than just a hat company; it’s a community of like-minded individuals who care about the environment. Through their ambassador program, they encourage people to share their love for the outdoors and promote sustainable living. This community-driven approach fosters a sense of belonging and inspires others to take action. By wearing a Will & Bear hat, customers become part of a larger movement towards sustainability and environmental stewardship.
United Nations Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 15: Life on Land
- Goal 8: Decent Work and Economic Growth
- Goal 17: Partnerships for the Goals
In conclusion, Will & Bear is not just selling hats; they are creating a movement towards sustainability. Their commitment to planting trees, supporting local communities, and using eco-friendly materials aligns with the United Nations Sustainable Development Goals. By choosing Will & Bear, customers are making a conscious decision to support a greener future. For more information, visit Will & Bear.
What Will & Bear actually does
Will & Bear makes hats, based in Currumbin, Queensland, Australia, and describes itself as Australia’s first B Corp-certified hat company. Every hat sold funds a tree, delivered through two partner organizations: Rejuvenation Trees, a First Nations-led reforestation initiative in Western Australia, and Trees for the Future, which trains farmers in Senegal in agroforestry.
Proof, not just claims
Will & Bear also donates 20% of profits to outdoor and conservation causes.
Trusted by
Trees for the Futureagroforestry training, Senegal
Why this belongs on a sustainability directory
Will & Bear connects to SDG15 (Life on Land) through its 2.7 million trees planted across two partner programs, and to SDG13 (Climate Action) through the more than 154,000 tons of carbon sequestered by that reforestation work.
Frequently asked questions
Where is Will & Bear based, and who uses it?
Will & Bear is based in Currumbin, Queensland, Australia, and sells hats direct to consumers worldwide.
Which SDGs does Will & Bear support, and how?
Will & Bear supports SDG15 (Life on Land) by funding 2.7 million trees through Rejuvenation Trees and Trees for the Future, and SDG13 (Climate Action) through the more than 154,000 tons of carbon those trees have sequestered.
How is Will & Bear verified as a sustainability project?
Will & Bear is a Certified B Corporation and certified social enterprise, and its tree-planting impact is delivered and tracked through named partner organizations Rejuvenation Trees and Trees for the Future.
Looking for similar Ethical fashion projects?
See Ethical fashion projects, or browse all Fashion projects.
