What Is Innocent?
Innocent is a company that’s been around since 1999, dedicated to doing business the right way. They’re not just about making juice, smoothies, and other healthy drinks—they’re about standing up for what truly matters and leaving the world better than they found it. Since 2018, Innocent has proudly held B Corp certification, which means they officially use business as a force for good. At the heart of everything they do is a focus on people and the planet, from donating 10% of their profits to good causes to building a sustainable drinks factory known as the Blender.
Main Benefits of Innocent’s Approach
Innocent’s commitment to doing good isn’t just talk. Here are some key figures and facts that show their impact:
- Founded in 1999 with a dream to make it easier for people to do themselves some good.
- 10% of profits donated to good causes, supporting communities and the environment.
- Certified B Corp since 2018, joining over 3,500 companies worldwide using business for positive change.
- Ambitious goal to halve their supply chain carbon footprint by 2030.
- Built the world’s most sustainable healthy drinks factory, called the Blender, located in Rotterdam.
The Story Behind Innocent’s Big Dreams
It all started with a simple idea: crush fruit into bottles to help people do themselves some good. Innocent might be known for their little drinks and cheeky jokes, but their dreams have only grown bigger over time. Now, they’re focused on keeping people healthy while making sure their communities and the planet stay healthy too. This vision drives everything they do—from their B Corp status to their ongoing sustainability efforts.
Inside the Blender: A Sustainable Factory
To reach their goal of carbon neutrality by 2030, Innocent built the Blender, a drinks factory in Rotterdam that’s arguably the most sustainable of its kind in the world. This isn’t just any factory—it’s a symbol of their commitment to reducing environmental impact while producing delicious, healthy drinks. The Blender is a place where innovation meets responsibility, and it’s fair to say Innocent is pretty excited about it.
Joining Forces as a Proud B Corp
Being a B Corp means Innocent is part of a global movement of companies that believe business can be a force for good. They’ve teamed up with over 3,500 like-minded businesses, all working shoulder to shoulder to make commerce more responsible and sustainable. It’s about more than just profits—it’s about purpose, accountability, and making a real difference.
Project Impact: Sustainable Development Goals Linked to Innocent
- SDG 3: Good Health and Well-being – promoting healthy lifestyles through nutritious drinks.
- SDG 8: Decent Work and Economic Growth – supporting responsible business practices.
- SDG 12: Responsible Consumption and Production – reducing waste and carbon footprint.
- SDG 13: Climate Action – aiming for carbon neutrality and cutting supply chain emissions.
- SDG 15: Life on Land – supporting environmental causes through profit donations.
Fancy a Tour of Fruit Spire?
Sometimes, it’s easy to forget that Innocent’s office is a bit quirky—complete with a Lego wall and a glue stick stuck to the ceiling. If you’re curious and want to see the wonders of Fruit Spire for yourself, just drop an email to howaya@innocentdrinks.ie and let them know when you’re coming. It’s a fun peek behind the scenes of a company that’s serious about doing good, but doesn’t take itself too seriously.
What Innocent Drinks actually does
Innocent Drinks is a London-based smoothie and juice company founded in 1999. It has been B Corp certified since 2018 and commits 10% of its profits to good causes. The company built the Blender, an all-electric drinks factory in Rotterdam powered by renewable energy, including its own solar panels.
Where the sustainability commitments show up
- The Blender: an all-electric, renewable-powered manufacturing facility in Rotterdam.
- Packaging: all bottles designed to be recyclable, with an ongoing commitment to make recycling easier for customers.
- Profit donation: 10% of profits given to good causes as a standing company commitment.
Why this belongs on a sustainability directory
Innocent Drinks connects to SDG 12 (responsible consumption and production) through its all-electric, renewable-powered Blender factory and fully recyclable bottle packaging, and to SDG 3 (good health and well-being) through its core smoothie and juice product line.
Frequently asked questions
Where is Innocent Drinks based, and who uses it?
Innocent Drinks is based in London, UK, founded in 1999. It sells smoothies and juices directly to consumers across the UK and Europe.
Which SDGs does Innocent Drinks support, and how?
Innocent Drinks supports SDG 12 (responsible consumption and production) through its all-electric, renewable-powered Blender factory in Rotterdam and fully recyclable bottles, and SDG 3 (good health and well-being) through its smoothie and juice products.
How is Innocent Drinks verified as a sustainability project?
Innocent Drinks has been B Corp certified since 2018 and commits 10% of its profits to good causes.
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