gitti: Innovative Nail Juice & Hydra Nail Oil for Conscious Beauty

What the Project Is

Introducing the new Nail Juice & Hydra Nail Oil – an innovative treatment that embodies a fresh, conscious approach to beauty. This project is the latest offering from gitti, the Conscious Beauty Brand from Berlin, founded by Jennifer Baum-Minkus, whose clear mission is to usher in a new era in the beauty industry. With its roots deeply embedded in a belief that every product can be both innovative and better for the planet, the brand presents this treatment as a milestone in sustainable beauty. Boldly, the project brings together plant-based nail formulas, impeccable design and a responsible philosophy that echoes in every detail – from selecting safe ingredients to designing refillable, minimal packaging. Available across numerous countries, the treatment offers easy access in various currencies and is presented in German and English, ensuring that a broad global audience can experience its benefits.

Main Benefit

Key figures and facts highlight the benefits and reach of this project:

• Available in a wide range of countries such as Germany, Belgium, Denmark, Finland, France, Italy, Liechtenstein, Luxembourg, Netherlands, Austria, Poland, Portugal, Sweden, Switzerland, Slovakia, Slovenia, Spain, Czech Republic, and Hungary.
• Offered in two language options: German and English.
• Spanning across diverse categories including Nail Polish, Sets, Makeup, and Skincare, which underscore the project’s versatility.
• Utilizes innovative ingredients according to gitti’s high standards – always vegan and PETA-certified.
• Embraces a holistic approach to beauty with sustainability at its core, implementing refillable and recyclable packaging solutions.

Different Topic: Global Availability and User Experience

The project is designed to reach a global audience, ensuring that the benefits of conscious beauty are accessible to everyone. Countries throughout Europe, each with their own specific currencies, participate in this initiative, creating a seamless experience for users regardless of their location. This approach not only simplifies the buying process but also establishes a feeling of inclusivity and community. The project demonstrates how a product can be both distinctive and widely accessible… it is the perfect blend of innovation with everyday practicality.

Different Topic: Brand Philosophy and Sustainable Practices

At the heart of the project lies gitti’s unwavering commitment to a conscious and holistic approach to beauty. The brand’s philosophy is deeply integrated into every aspect of its operations – from pioneering product innovation to ensuring that every ingredient meets rigorous safety and environmental standards. The conscious beauty journey here is marked by a devotion to sustainability: strict measures are implemented throughout the value chain, reducing environmental impact step by step. The project practices the values of “reduce, reuse, recycle” by adopting responsible packaging solutions and designing refillable containers that are engineered to last. There is a genuine synergy between modern product technology and mindful environmental stewardship.

Different Topic: Innovative Product Design and Impact on Beauty Standards

Every product in the gitti range, including this new Nail Juice treatment, reflects a creative and innovative spirit. The plant-based formulas, known for their brilliant shine, durability and odorless water-based composition, are a testament to the brand’s commitment to high-quality results that do not compromise on safety or sustainability. Designed by gitti’s Creative Studio in Berlin, the collections are both visually stunning and highly functional. It is a paradigm shift in beauty standards – one that emphasizes authenticity, responsibility, and forward-thinking. This balanced amalgamation of form and function, seasoned with a conversational approach… is a refreshing take in a market often dominated by fleeting trends and disposable products.

Project Impact

• SDG 12: Responsible Consumption and Production
• SDG 13: Climate Action
• SDG 9: Industry, Innovation and Infrastructure
• SDG 17: Partnerships for the Goals

Different Topic: Looking Ahead to a Conscious Beauty Future

The project not only marks an important step in product innovation but also sets the stage for future transformations in the beauty industry. With its expanding portfolio that now embraces nail products, makeup, and skincare, gitti is continuously evolving into a global multi-category brand. This evolution is anchored in its pioneering strategies for environmental preservation – from selecting safe, all-natural ingredients to pioneering sustainably designed packaging solutions. The commitment is ongoing: every decision, every product development phase, and every marketing initiative is imbued with the ethos of conscious beauty. In essence, the project builds a bridge between tradition and innovation by embracing modern technology while respecting the environment. The dynamic approach, sprinkled with moments of reflection and creative pauses, signals that the future of beauty is not just about aesthetics but about making a responsible choice every day… a tangible step towards a greener planet.

What gitti actually does

gitti is a Berlin-based conscious beauty brand founded by Jennifer Baum-Minkus, focused on vegan, PETA-certified nail and beauty products such as Nail Juice and Hydra Nail Oil. Every product is formulated to be vegan and carries PETA certification, and the brand has been CO2-neutral since 2020.

Packaging follows the same standard: shipping cartons use 100% recyclable and/or FSC-certified cardboard, and product packaging uses up to 100% recycled, fully recyclable paper.

“Nie hat Nagellack besser gehalten. Meine Nagel verfarben sich nicht.”

Lisa Wuepper, customer

Where the products show up

• Daily nail care: Nail Juice and Hydra Nail Oil are the brand’s signature products, both vegan and PETA-certified.
• Retail distribution: stocked at Douglas across Germany, Austria, and Switzerland, and at dm.
• Circular packaging: recycled and FSC-certified cardboard across shipping and product packaging.

Proof, not just claims

gitti has been CO2-neutral since 2020 and was recognized with the Natural Beauty Awards 2024 Excellence Badge.

Trusted by

Why this belongs on a sustainability directory

gitti supports SDG 12 (Responsible Consumption and Production) through PETA-certified vegan formulations, CO2-neutral operations since 2020, and packaging built on recycled and FSC-certified materials, giving consumers a verified lower-impact alternative in conventional beauty routines.