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Earth Rated: Simplifying Pet Care with Eco-Friendly Products

Earth Rated is dedicated to simplifying life for pet owners through high-quality, eco-friendly products. With a focus on sustainability, their offerings include poop bags, grooming supplies, and innovative toys. This Canadian company has earned trust from millions worldwide, making pet care easier and more responsible. Their commitment to using recycled materials and community initiatives sets…

Earth Rated pet products

Discovering Earth Rated: Simplifying Life with Dogs

Earth Rated is all about making life with dogs simpler, and better. Established with a vision to ease the daily challenges pet owners face, Earth Rated offers an array of top-notch pet products designed specifically for our furry companions. With products ranging from high-quality poop bags and grooming supplies to fun toys, Earth Rated has created a dependable name in pet care. This Canadian company, proudly rooted in Quebec, stands out for its commitment to sustainability and responsibility – an ethos that has resonated with millions worldwide. Whether it’s ensuring that every poop bag is crafted from 65% certified post-consumer recycled plastic or that every grooming wipe brings an innovative new scent like White Tea & Basil, the company makes each product with precision and care… all while keeping the needs of both dog and owner in mind.

The Main Benefit: Key Figures and Facts

Below are some bullet points that highlight the main benefits of Earth Rated:

  • Over 250,000 5-Star Reviews from loyal pet lovers
  • Products include poop bags, grooming wipes, coat-specific shampoos, and innovative toys
  • Worldwide presence with over 4.5 million users and availability in 20,000+ stores across 40+ countries
  • 65% of poop bags made with certified post-consumer recycled plastic
  • B Corp score of 90.9 – a testament to its commitment to responsibility

Elevating Grooming Standards for Every Dog

Grooming made simple – that’s the promise behind Earth Rated’s collection of coat-specific shampoos and versatile grooming wipes. Whether it’s tackling muddy moments or ensuring that every day feels fresh, these grooming essentials work seamlessly for any dog’s breed, coat type, or lifestyle. With product phrases like “NEW SCENT, SAME GREAT WIPES,” the brand adds a touch of excitement and freshness to routine pet care. It’s about making grooming an enjoyable experience that both pet and owner can appreciate… in a way that feels modern, practical, and refreshingly simple.

Responsibility and Community at Its Core

Rooted in responsibility, Earth Rated is not just a brand—it’s a movement that fosters community first. With a keen focus on environmental sustainability, the eco-friendly design of every poop bag demonstrates the company’s dedication to protecting our planet. The ethos of “GIVING BACK. BECAUSE EVERY COMPANY CAN BE A FORCE FOR GOOD” permeates through their partnerships and community initiatives. Whether it’s interacting with local pet owners or contributing to broader community projects, Earth Rated continually pushes to make a positive impact in every sphere it touches.

Innovation in Every Detail

Every product ultimately tells a story of evolution and innovation. From the durability of textured wipes to the resilience of a better bag, every detail is carefully crafted to meet the exact needs of pet owners. The company’s creative approach has led to inspiring products like its innovative collection of toys—designed to bring dogs and owners closer through play. Affordable, reliable, and responsibly made, the Earth Rated collection is continuously evolving with new ideas that feel as natural as a casual chat over a morning coffee. It’s innovation delivered in a way that feels both familiar and refreshingly dynamic.

Project Impact: Global and Sustainable Goals

  • SDG 11: Sustainable Cities and Communities – Enhancing the way urban pet care is managed
  • SDG 12: Responsible Consumption and Production – Using recycled materials to create high-quality products
  • SDG 13: Climate Action – Actively reducing the carbon footprint through sustainable practices
  • SDG 17: Partnerships for the Goals – Collaborating with communities and like-minded organizations worldwide

A Legacy of Trust and Continuous Evolution

From its humble beginnings in 2009 to becoming a global phenomenon loved by over 4.5 million people daily, Earth Rated’s journey is a testament to the impact of innovation combined with responsibility. Not your average dog brand, Earth Rated raises the bar with every new product launch, be it a reliable poop bag, a refreshing grooming wipe, or a creatively designed toy that encourages a playful lifestyle. Long-standing and continuously evolving, the legacy of Earth Rated reflects a deep-rooted commitment to quality, care, and the environment. Throughout every stage, the brand manages to keep a balance between practical functionality and an engaging, conversational tone that makes every product feel like a friendly nod to pet owners everywhere… making a real, positive impact in the world of pet care.

What Earth Rated actually does

Earth Rated makes everyday dog care products: poop bags, pee pads, wipes and shampoos. Its poop bags are made from 65% certified post-consumer recycled plastic and 35% virgin plastic, so most of each bag is material that would otherwise have gone to landfill. Its wipes are made from viscose fibres derived from wood. The company is headquartered in Montréal, Quebec, and was founded in 2009.

Where Earth Rated shows up

  • Retail reach: sold in more than 20,000 stores across 40+ countries, with 4.5 million daily users according to the company.
  • Animal welfare giving: donations of 14,177 blankets and 13,782,910 poop bags to rescue organisations, reaching more than 11,000 organisations.
  • Community partners: partnerships with (RED) and SNAP Quebec.

Proof, not just claims

5M+ lbsof landfill-bound plastic given a second life each year
65%certified post-consumer recycled plastic in each poop bag
108.7B Impact Assessment score · certified since May 2022

Earth Rated’s B Corp assessment scores it 36.7 points on Environment, including 15.2 on Resource Conservation. The company is transparent that the remaining 35% of each bag is still virgin plastic.

Trusted by

(RED)Nonprofit partner
SNAP QuebecAnimal welfare partner

Why this belongs on a sustainability directory

Earth Rated’s SDG12 case sits in one of the most frequent single-use purchases a pet owner makes. Shifting the bag itself to a majority recycled-content material, at a volume of more than 5 million pounds of plastic a year, turns a daily disposable into a demand signal for post-consumer recycled plastic.

Frequently asked questions

Where is Earth Rated based, and who uses it?

Earth Rated is headquartered in Montréal, Quebec, Canada, and was founded in 2009. Its dog care products are sold in more than 20,000 stores across 40+ countries, and it partners with (RED) and SNAP Quebec.

Which SDGs does Earth Rated support, and how?

SDG12 (Responsible Consumption and Production): its poop bags are made from 65% certified post-consumer recycled plastic, giving a second life to more than 5 million pounds of landfill-bound plastic every year.

How is Earth Rated verified as a sustainability project?

Earth Rated is a Certified B Corporation since May 2022, with an overall B Impact Assessment score of 108.7.

Looking for similar Waste & Recycling projects?

See Waste & Recycling projects on Keys for Tomorrow.

Arnaud Michel, founder of Keys for Tomorrow
About the curator

Arnaud Michel is the founder and curator of Keys for Tomorrow. In 2014, his master’s thesis on community currencies and sustainable development won the Prix Recherche at Belgium’s Prix de l’Économie Sociale; the research was later published as Ecological Economics (Elsevier, 2015). He curates this directory to the same standard, cross-checking every project against established certification bodies and directories — including B Corp, 1% for the Planet, and Solar Impulse Foundation — alongside direct research into each project’s own record. Connect on LinkedIn.

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