What Diverzify’s Latest Expansion Is All About
Diverzify just took a big leap forward by welcoming APEX Group and Corporate Floors into its ever-growing national network of commercial flooring and interior services partners. This move isn’t just about adding names to a list—it’s about creating a powerhouse platform that supports customers at every stage of their flooring journey. With these additions, Diverzify is stepping up its game, offering a seamless, all-in-one resource that covers everything from installation to surface care and facility services across more than 50 locations nationwide.
Main Benefits of This Strategic Partnership
Here’s a quick snapshot of what makes this partnership a game changer:
- Diverzify now operates in 50+ locations across the US, expanding its national footprint.
- APEX Group brings over 25 years of experience and a team of 200+ employees specializing in specialty surface care, custodial services, and construction cleaning.
- Corporate Floors, APEX’s commercial flooring division, will soon merge with Diverzify’s Spectra Contract Flooring, strengthening presence in Texas markets like Dallas, San Antonio, and Austin.
- APEX retains its brand identity while gaining access to Diverzify’s financial strength and back-office support.
- Thomas Holland, CEO of APEX Group, joins Diverzify’s executive team to lead national surface care growth.
Uniting Industry Leaders for a Unified Customer Experience
Diverzify’s vision is clear: unify the best brands and experts in the commercial flooring and interior services industry to deliver unmatched value. Jim Pels, Diverzify’s COO, highlights the synergy between interior services and installation, emphasizing how this partnership allows customers to get skilled experts who can support them throughout the entire lifecycle of their projects. From protecting and maintaining surfaces to maximizing the life of their investment, customers now have a trusted partner every step of the way.
APEX Group’s Role and Legacy
Founded in 1997, APEX Group has built a reputation for enhancing interiors of image-conscious companies across North America. Known for its commitment to environmental sustainability, equity, and corporate social responsibility, APEX is an MBE-, EcoVadis-, and B Corp-certified firm. Its specialty surface care, custodial services, and construction cleaning divisions serve some of the world’s most recognized brands. The company’s commercial flooring division, Corporate Floors, is a perfect match for Diverzify’s existing offerings, especially in Texas markets.
Strengthening Regional Presence and Market Reach
Charlie Robertson, Diverzify’s Executive Vice President for the Southwest Region, points out how Corporate Floors’ culture and success align perfectly with Spectra Contract Flooring’s goals. This addition not only boosts Diverzify’s footprint in Dallas and San Antonio but also opens a significant entry into the Austin market. It’s a strategic move that enhances regional strength and broadens the company’s reach in key Texas cities.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – by creating jobs and supporting workforce development across multiple states.
- SDG 9: Industry, Innovation, and Infrastructure – through unifying fragmented industry players into a cohesive, innovative platform.
- SDG 12: Responsible Consumption and Production – with APEX Group’s commitment to environmental sustainability and corporate social responsibility.
- SDG 17: Partnerships for the Goals – exemplified by the strategic collaboration between Diverzify, APEX Group, and Corporate Floors.
Looking Ahead: What This Means for the Industry
Diverzify’s expansion with APEX Group and Corporate Floors signals a shift in how commercial flooring and interior services are delivered nationwide. By combining expertise, resources, and a shared commitment to quality and sustainability, this partnership sets a new standard for the industry. Customers can expect more integrated solutions, stronger regional support, and a network that truly understands the full lifecycle of their projects. It’s not just growth—it’s transformation.
What Diverzify actually does
Diverzify is a national commercial flooring and interior services provider, formed through the combination of regional specialists including Corporate Floors and, more recently, APEX Group. The company installs and services flooring across healthcare, hospitality, education, and corporate sectors, running a network of trained installers backed by national bonding capacity for large-scale projects.
“We have enjoyed a long-standing professional relationship with the leadership team at Diverzify built on mutual respect and trust. Combining with Diverzify allows us to more than double our market presence.”
Thomas Holland, CEO, APEX Group
Where the flooring shows up
- Healthcare facilities: installations at St. Joseph Hospital-South and Oviedo Medical Center.
- Hospitality and senior living: projects including Choctaw Casino and Resort, The Elizabeth Hotel, and Covenant Village Northbrook Senior Community Building.
- Education: campus flooring at Marquette University, University of Cincinnati, and multiple K-12 schools including Wellen Park High School.
- Corporate offices: workplaces such as Sentry Insurance Corporate Offices and Geico Call Center.
Proof, not just claims
Diverzify’s network includes over 7,500 trained flooring specialists and more than $500M in bonding capacity, allowing it to take on large institutional contracts like the $435-million Choctaw Casino and Resort expansion.
Trusted by
St. Joseph Hospital-SouthHealthcare
Marquette UniversityEducation
Sentry InsuranceCorporate offices
Why this belongs on a sustainability directory
Diverzify’s scale gives it leverage to push flooring practices toward lower environmental impact on large institutional projects, and the company’s own sustainability materials cite project examples showing up to 30% HVAC energy reduction potential and up to 95% material reusability or recyclability, supporting SDG 11 by helping the buildings people work in, heal in, and study in run more efficiently.
Frequently asked questions
Where is Diverzify based, and who uses it?
Diverzify operates 65+ locations nationwide in the United States, serving healthcare, hospitality, education, and corporate clients including St. Joseph Hospital-South, Choctaw Casino and Resort, Marquette University, and Sentry Insurance.
Which SDGs does Diverzify support, and how?
Diverzify supports SDG 11 (Sustainable Cities and Communities) by delivering commercial flooring and interior services that improve building energy efficiency and material reuse on large-scale healthcare, education, and corporate projects.
How is Diverzify verified as a sustainability project?
Diverzify maintains an EMR (safety) rating of .72, well below the 1.0 industry average, and its 2023 combination with APEX Group and Corporate Floors was described by both companies’ leadership as built on a long-standing track record of shared standards in the commercial flooring sector.
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