California Naturals: Clean and Natural Personal Care Essentials

What is California Naturals?

California Naturals is all about clean, naturally derived daily essentials that actually work. This personal care brand offers a range of products designed to keep hair and body feeling fresh and cared for, without any harsh chemicals. Whether it’s shampoo, conditioner, body wash, or treatments, their lineup is crafted with your senses—and the planet—in mind. Plus, they’ve got something for everyone, including men’s grooming products that don’t skimp on natural goodness. It’s a fresh take on everyday essentials, with a California vibe that’s both laid-back and effective.

Main Benefits of California Naturals

Here’s why this brand stands out:

• Free shipping on orders over $60—because who doesn’t love a good deal?
• B Corp score of 118.5, showing a strong commitment to social and environmental performance.
• Clinically tested products like the RE:GRO Anti-Thinning Scalp Serum for fuller, stronger hair.
• Affordable pricing with key items like Classic Clean Shampoo and Conditioner at just $11.99 each.
• A percentage of every 2025 sale supports wildfire prevention through the California Fire Safe Council.

Product Lines Tailored for Every Need

California Naturals offers several collections to suit different hair and body care needs. The RE:GRO Collection is perfect for all hair types, especially if you’re looking to combat thinning with serums and shampoo-conditioner sets that nourish your scalp. For those with sensitive or combination skin, the Coconut Classic Clean line provides gentle yet effective cleansing with a hydrating touch. And let’s not forget the men’s line—because natural products aren’t just for the ladies. Each collection is thoughtfully developed to deliver results without compromising on natural ingredients.

Focus on Natural Ingredients and Clean Formulas

The brand prides itself on using naturally derived ingredients that actually work. No fluff, no fillers—just clean products that make your scalp and skin feel truly cared for. The Classic Clean Shampoo, for example, gives a kind of clean that makes your scalp feel seen, while the Classic Clean Conditioner acts as a coconut hydration station for all hair types. It’s about embracing simplicity and effectiveness, with a nod to nature’s best offerings.

Community and Connection

California Naturals isn’t just about products; it’s about building a community. Their online presence includes The Zine, a blog that shares stories, tips, and insights related to natural living and personal care. They also offer a store locator to find products nearby and maintain active social channels on Instagram, YouTube, and TikTok. This connection helps customers feel part of a movement toward cleaner, more conscious beauty routines.

Project Impact and Sustainable Development Goals (SDGs)

• SDG 3: Good Health and Well-being – promoting safe, natural personal care products.
• SDG 12: Responsible Consumption and Production – using clean, naturally derived ingredients.
• SDG 13: Climate Action – supporting wildfire prevention and mitigation efforts in California.
• SDG 15: Life on Land – contributing to environmental preservation through partnerships.

Supporting California’s Environment

California Naturals takes its roots seriously—literally and figuratively. The brand acknowledges the impact of the 2025 LA wildfires and channels a portion of every sale toward wildfire prevention and mitigation through the California Fire Safe Council. This commitment shows that personal care can go hand in hand with environmental responsibility. It’s not just about looking good; it’s about doing good, too.

What California Naturals actually does

California Naturals makes everyday personal care products: shampoo, conditioner, hair masks, scalp serums, curl cream, body wash, plus men’s, kids’ and lip care lines. Formulas are free of sulfates, parabens and silicones, use naturally derived ingredients, and are mixed and poured in California. Fragrance free options sit alongside scented ranges.

The brand’s core idea is access. Single products are priced at $11.99, so clean formulas reach mainstream shoppers rather than only premium beauty buyers. Bottles are made from post consumer recycled (PCR) plastic, and the range is Leaping Bunny certified cruelty free.

“But something still didn’t feel right, these products were loved but they weren’t accessible to everyone.”

Shelby Wild, Founder, California Naturals

Where California Naturals shows up

• Mass retail shoppers: clean hair and body care on the regular shelf at Target, CVS and Meijer, at drugstore prices.
• Natural grocery customers: stocked at Sprouts Farmers Market, Nugget Markets, Bristol Farms and Mother’s California Market.
• Beauty buyers: available at Ulta Beauty, including targeted lines such as Re:GRO anti thinning and sensitive scalp care.
• Families: kids’ and fragrance free products for households avoiding harsh additives.

Proof, not just claims

California Naturals Inc. has been a Certified B Corporation since March 2024, scoring 118.5 against the 80 point certification threshold. B Lab also lists the company as Mission Locked, meaning its social and environmental mission is written into its governance.

Trusted by

Why this belongs on a sustainability directory

Personal care is a high volume, single use packaging category. By putting its products in PCR plastic bottles and selling them through mass retail, California Naturals moves recycled material demand and cleaner formulations into everyday purchases, which supports SDG 12 (Responsible Consumption and Production). Lower virgin plastic use cuts the emissions tied to plastic production, a contribution to SDG 13 (Climate Action). Its B Corp certification, Mission Locked governance and Leaping Bunny status add third party checks on how the business operates, not only on what it sells.