Keys for Tomorrow

Home /

GOOD Worldwide: Empowering Change Through Media and Snacks

GOOD Worldwide empowers people and organizations to create meaningful change through its media platforms and nutritious snack brand, All In. By fostering connections and supporting community initiatives, GOOD Worldwide drives social impact and promotes sustainability.

GOOD Worldwide

What is GOOD Worldwide?

GOOD Worldwide is all about empowering people and organizations to be a force for good—together. Through its family of brands, including the media platforms GOOD and Upworthy, plus the snack brand All In, it reaches millions of people. This isn’t just about business; it’s about creating a shared purpose that drives authentic, lasting change. Whether through storytelling, campaigns, or products, GOOD Worldwide helps individuals and organizations bring their values to life in ways that engage people, spark meaningful connections, and create measurable impact.

Main Benefits and Key Figures

Here’s a quick snapshot of what makes GOOD Worldwide stand out:

  • Reaches millions daily through media platforms like GOOD and Upworthy
  • Operates in both online and offline spaces, including digital content, events, and film
  • All In snack bars are USDA Organic, non-GMO, gluten-free, palm oil-free, and fair trade
  • Donates a portion of All In sales to groups increasing access to nutritious food across the USA
  • Holds a strong B Corp score of 89.8, reflecting its commitment to social and environmental performance
  • Collaborates with community-based organizations, businesses, philanthropies, and influencers

Upworthy: Sharing Humanity Through Stories

Upworthy is a media brand that’s all about sharing humanity through real, uplifting stories that inspire and connect us. Every day, millions engage with its content both online and offline. Why? Because amplifying what brings people together really matters—now more than ever. Upworthy works hand-in-hand with community organizations, businesses, philanthropies, thought leaders, and influencers to drive social impact. It’s storytelling with a purpose, sparking conversations and connections that matter.

GOOD: The Founding Brand with a Vision

GOOD is the original brand in the GOOD Worldwide family. From day one, it’s been committed to exploring solutions to some of the world’s most pressing challenges and bridging divides. The belief here is simple: media and entertainment have the power to inform, inspire, and connect people around issues that truly matter. GOOD envisions a better future and develops initiatives that increase awareness and drive action. It’s about more than just content—it’s about creating a platform that empowers change.

All In: Snacks with a Purpose

At All In, the philosophy is clear—you can have it all. Craveable snacks made with quality organic ingredients that nourish people and drive positive community impact. Every purchase supports groups across the USA working to increase access to nutritious food in their neighborhoods. These snack bars are not only delicious but also fair trade, USDA Organic, non-GMO, gluten-free, and palm oil-free. Made with natural ingredients, All In snacks are a tasty way to make a difference.

Project Impact and Sustainable Development Goals (SDGs)

  • SDG 2: Zero Hunger – Supporting access to nutritious food through All In donations
  • SDG 10: Reduced Inequalities – Bridging divides through media and community collaboration
  • SDG 12: Responsible Consumption and Production – Promoting organic, fair trade, and sustainable products
  • SDG 17: Partnerships for the Goals – Collaborating with organizations, businesses, and influencers to drive social impact

Connecting Communities Worldwide

GOOD Worldwide isn’t just about media or snacks—it’s about building a global community. From Los Angeles to other parts of California and beyond, it connects people through print, digital platforms, events, films, articles, and resources. Whether it’s a quarterly magazine or online content, the focus remains on collaboration and empowerment. It’s a platform where business meets purpose, and where corps and communities come together to create meaningful change.

What GOOD Worldwide actually does

GOOD Worldwide is a Los Angeles-based media and consumer goods company founded in 2016, operating social-impact media platforms GOOD and Upworthy alongside its snack brand, All In. All In produces organic, fair-trade snack bars and donates a portion of its sales to groups across the US that increase access to nutritious food in their neighborhoods. GOOD Worldwide is B Corp certified.

Where the mission shows up

  • Media: GOOD and Upworthy publish content focused on social impact and solutions journalism.
  • All In snack bars: organic, fair-trade snacks with a portion of sales donated to food access nonprofits.

Why this belongs on a sustainability directory

GOOD Worldwide connects to SDG 2 (zero hunger) through All In’s donation model supporting groups that increase food access in underserved neighborhoods, and to SDG 12 (responsible consumption and production) through its certified organic, fair-trade snack sourcing.

Frequently asked questions

Where is GOOD Worldwide based, and who uses it?

GOOD Worldwide is based in Los Angeles, California, founded in 2016. It operates media platforms GOOD and Upworthy, and sells All In snack bars directly to consumers.

Which SDGs does GOOD Worldwide support, and how?

GOOD Worldwide supports SDG 2 (zero hunger) through All In’s donations to groups that increase nutritious food access in their neighborhoods, and SDG 12 (responsible consumption and production) through certified organic, fair-trade snack ingredients.

How is GOOD Worldwide verified as a sustainability project?

GOOD Worldwide is B Corp certified, and its All In snack bars are Fair Trade Certified, USDA Organic, Non-GMO, gluten-free, and palm oil-free.

Looking for similar Agriculture & food projects?

See Agriculture & food projects, or browse all Food & Beverage projects.

Arnaud Michel, founder of Keys for Tomorrow
About the curator

Arnaud Michel is the founder and curator of Keys for Tomorrow. In 2014, his master’s thesis on community currencies and sustainable development won the Prix Recherche at Belgium’s Prix de l’Économie Sociale; the research was later published as Ecological Economics (Elsevier, 2015). He curates this directory to the same standard, cross-checking every project against established certification bodies and directories — including B Corp, 1% for the Planet, and Solar Impulse Foundation — alongside direct research into each project’s own record. Connect on LinkedIn.

Project Facts

Country

Founded

Certification

SDGs Supported

,

Visit the project

Positive impact projects aligning with the 17 Sustainable Development Goals