What is GoFundMe Pro?
GoFundMe Pro is everything you need to fundraise everywhere your supporters are. It’s a powerful platform designed specifically for nonprofits, combining the trusted GoFundMe community with innovative fundraising tools. Whether you’re running branded campaigns or connecting with donors like never before, GoFundMe Pro makes it simple to get discovered and grow your impact. Formerly known as Classy, this platform is now 100% dedicated to nonprofits, backed by the strength of GoFundMe’s 190 million-strong community.
Main Benefits of GoFundMe Pro
Here’s what makes GoFundMe Pro stand out:
- Everything you need to fundraise everywhere your supporters are.
- Increase sustainable revenue and grow a community of long-term supporters.
- Engage attendees and boost fundraising worldwide with elevated events.
- Activate supporters to amplify your mission and fundraise on your behalf.
- Strengthen partnerships with a holistic menu of scalable, repeatable programs.
- Harness GoFundMe’s fundraising power to engage passionate supporters for your cause.
- Activate creators and their audiences, with custom campaigns, livestream fundraising, and more.
Innovative Platform Features
GoFundMe Pro isn’t just about raising funds — it’s about doing it smarter. The platform offers the most innovative nonprofit payment solution to increase the ROI of every campaign. Multi-currency support means you can engage supporters across the globe without a hitch. Plus, a centralized, self-serve hub empowers supporters and helps scale retention effortlessly. With world-class security and scalability, fundraising happens with confidence every step of the way.
Data-Driven Fundraising
One of the coolest things about GoFundMe Pro? It predicts donor behavior and helps nonprofits optimize campaigns to hit their goals. Instant supporter insights give a full view of marketing and fundraising performance, so every move is backed by data. And making it easy for donors to find, share, and support causes on their favorite channels? That’s just smart fundraising in action.
Who Benefits from GoFundMe Pro?
Thousands of innovative, U.S.-based 501(c)(3) nonprofits rely on GoFundMe Pro to drive the funds they need. From hospice care to hospital systems, healthcare nonprofits find the platform’s tools perfect for fueling world-changing research, treatment, and cures. It’s a comprehensive solution that powers diverse fundraising efforts, all aimed at improving lives and serving communities better.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 1: No Poverty – Supporting communities through essential funding.
- SDG 3: Good Health and Well-being – Empowering healthcare nonprofits and research.
- SDG 10: Reduced Inequalities – Enabling access to fundraising for diverse organizations.
- SDG 17: Partnerships for the Goals – Strengthening collaborations with scalable programs.
About GoFundMe Pro’s Evolution
Classy is now GoFundMe Pro, and with that change comes a renewed focus on nonprofits. Powered by GoFundMe’s massive community, the platform offers nonprofits a chance to get discovered, run branded campaigns, and connect with donors like never before. It’s fundraising software that’s not just about technology — it’s about building a movement, one supporter at a time.
What GoFundMe Pro actually does
GoFundMe Pro is a fundraising platform built specifically for nonprofits, formerly known as Classy before GoFundMe acquired the company in 2022. Classy was founded in San Diego, California in 2006, and its technology now powers fundraising for thousands of registered nonprofits under the GoFundMe Pro name.
Where GoFundMe Pro shows up
- Nonprofit clients: American Cancer Society, Direct Relief, and Joni and Friends all use GoFundMe Pro’s platform.
Proof, not just claims
Trusted by
Direct Reliefnonprofit client
Joni and Friendsnonprofit client
Why this belongs on a sustainability directory
GoFundMe Pro connects to SDG3 (Good Health and Well-Being) and SDG10 (Reduced Inequalities) by giving thousands of nonprofits the fundraising infrastructure to fund healthcare, disaster relief, and social service programs, and to SDG17 (Partnerships for the Goals) through the platform’s role as a connective layer between donors and mission-driven organizations.
Frequently asked questions
Where is GoFundMe Pro based, and who uses it?
GoFundMe Pro, formerly Classy, was founded in San Diego, California in 2006 and is used by thousands of registered nonprofits, including American Cancer Society, Direct Relief, and Joni and Friends.
Which SDGs does GoFundMe Pro support, and how?
GoFundMe Pro supports SDG3 (Good Health and Well-Being) and SDG10 (Reduced Inequalities) by giving nonprofits fundraising infrastructure for healthcare and social service programs, and SDG17 (Partnerships for the Goals) by connecting donors directly to mission-driven organizations.
How is GoFundMe Pro verified as a sustainability project?
Under its former name Classy, the platform became a Certified B Corporation in December 2020, scoring 115 on B Lab’s assessment.
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