What is VILLOID.no?
VILLOID.no, launched in 2018, has quickly become Norway’s largest online fashion universe. It’s the go-to spot for Norwegian women looking to refresh their wardrobes with everything from timeless basics to the hottest seasonal trends. The site offers clothes, shoes, and accessories from over 250 popular brands — think iconic fashion houses like Rotate alongside Norway’s freshest designers, such as Camilla Pihl. It’s basically a one-stop shop for fashion lovers who want quality and variety all in one place.
Main Benefits of Shopping at VILLOID.no
Why do so many women choose VILLOID? Here are some key facts that make it stand out:
- Half of the assortment features Norwegian brands, carefully selected and inspired by Norwegian women and their lifestyle.
- Norwegian online store with Norwegian stock means lightning-fast delivery — same day in Oslo, next day across the rest of the country.
- Over 500,000 women are part of the growing VILLOID community.
- Leadership team is majority female, with 90% of the 80 employees being women.
- Core values focus on putting the customer first, being brave, efficient, innovative, and responsible.
A Vision to Inspire and Empower Women
VILLOID’s vision? To inspire girls to dare more. This isn’t just a slogan — it’s a mission that drives everything they do. On March 5, in honor of International Women’s Day, VILLOID awarded the Villoid Prize – Woman of the Year 2025. The awards recognized inspiring women like Else Kåss Furuseth as Role Model of the Year, Karen Kyllesø as Rising Star of the Year, and Sara Emilie as Businesswoman of the Year. It’s a celebration of female strength, leadership, and ambition.
Norway in Focus: Short-Distance Shopping
One of the coolest things about VILLOID is its commitment to local shopping. Being a Norwegian online store with Norwegian stock means customers get their orders super fast — same day delivery in Oslo, next day everywhere else. Plus, choosing a local store over a foreign one isn’t just about speed; it’s better for the environment and safer for buyers. Short-distance shopping reduces the carbon footprint and supports local business ecosystems. Win-win, right?
Commitment to Sustainability
Sustainability at VILLOID goes beyond just packaging and transport. Sure, they use sustainable packaging and environmentally friendly transport, but that’s just the start. The company is always on the lookout for new ways to be more eco-friendly. Recently, they teamed up with Fjong to offer clothing rentals for items that don’t sell — a smart move to reduce waste and promote circular fashion. It’s clear that sustainability is a core part of their strategy, not just a buzzword.
Impact on Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality — promoting women’s leadership and empowerment through awards and a female-led team.
- SDG 8: Decent Work and Economic Growth — providing jobs with a focus on gender balance and responsible business practices.
- SDG 12: Responsible Consumption and Production — pushing sustainable fashion initiatives like clothing rental and eco-friendly packaging.
- SDG 13: Climate Action — reducing environmental impact through local stock and short-distance delivery.
Leadership and Company Culture
At the heart of VILLOID is its female founder and leader, Jeanette Dyhre Kvisvik. With a leadership team made up mostly of women and a workforce where 90% are female, the company embodies its values of bravery, innovation, and responsibility. This strong, value-driven culture creates an environment where employees and customers alike feel valued and inspired. It’s not just about fashion — it’s about building a community that supports and uplifts women every step of the way.
What VILLOID actually does
VILLOID is an Oslo-based online fashion retailer describing itself as Norway’s largest fashion universe online, selling clothing from a large catalogue of brands with same-day delivery in Oslo and next-day delivery across the rest of Norway. It’s co-founded by Jeanette Dyhre Kvisvik (CEO) and Jarle Snertingdalen (COO).
Where VILLOID’s sustainability initiatives show up
- Local delivery: same-day delivery to Oslo customers, next-day to the rest of Norway, cutting the distance goods travel compared with importing from further afield.
- Clothing rental: a partnership with Fjong, a Norwegian clothing-rental startup, giving unsold stock a second life as rental pieces instead of being discounted into landfill.
- Packaging: stated initiatives around more sustainable packaging and transport.
Why this belongs on a sustainability directory
VILLOID’s SDG12 case rests on the Fjong partnership: rather than only discounting or writing off unsold stock, it routes some of it into a rental channel where the same garment gets worn by multiple people before its useful life ends. Its SDG5 case comes from being co-founded and led by a woman CEO in a retail category built almost entirely around women’s fashion.
Frequently asked questions
Where is VILLOID based, and who uses it?
VILLOID is based in Oslo, Norway, and sells fashion online to customers across the country, with same-day delivery in Oslo.
Which SDGs does VILLOID support, and how?
SDG5 (Gender Equality): co-founded and led by CEO Jeanette Dyhre Kvisvik. SDG12 (Responsible Consumption and Production): a partnership with rental startup Fjong gives unsold stock a second life as rented clothing instead of being discarded.
How is VILLOID verified as a sustainability project?
VILLOID’s sustainability initiatives are stated directly on its own site: the Fjong rental partnership, local same-day delivery to cut transport distance, and stated packaging and transport commitments.
Looking for similar Ethical fashion projects?
See Ethical fashion projects, or browse all Fashion projects on Keys for Tomorrow.
