What is Faithful to Nature?
Faithful to Nature is an online retail platform born from the simple idea of giving everyday shoppers access to honest, affordable, and ethical alternatives. It was created by someone just like you, someone who wanted to make a difference by offering products that are safe, toxin-free, and transparent about their ingredients. This isn’t just another online store—it’s a movement towards conscious shopping, where every product is carefully screened to ensure it’s good for you, your community, and the planet.
Main Benefits of Faithful to Nature
Here’s what makes Faithful to Nature stand out:
- Free delivery on orders over R400
- All deliveries are Carbon Neutral, helping reduce environmental impact
- A world-first ingredient policy that ensures products are free from harmful toxins
- Certified B Corporation status since 2021, meeting high social and environmental standards
- Strict screening of every product based on Health, Environment, and Social Impact pillars
- Commitment to 100% plastic-free filters and sustainable packaging
- Support for equitable global trade and community empowerment through sourcing and production
Faithful to Nature’s Ingredient Policy
One of the core reasons shoppers trust Faithful to Nature is their pioneering ingredient policy. They check every single ingredient so customers don’t have to worry. This means no compromises when it comes to health or safety. The policy is constantly evolving, reflecting the latest research and social responsibility standards. It’s a promise that every product meets rigorous criteria to protect not just the individual, but also the wider community and environment.
Commitment to Sustainability
Sustainability isn’t just a buzzword here—it’s baked into everything Faithful to Nature does. From carbon-neutral deliveries to using 100% plastic-free filters, the company is serious about reducing its carbon footprint. They’re always pushing the envelope to find new ways to lessen environmental impact, making it easier for customers to shop consciously without sacrificing convenience or quality.
Championing Social Impact
Faithful to Nature goes beyond just selling products. They actively support and protect communities by ensuring fair sourcing, ethical production, and equitable global trade practices. This means the products you buy contribute to better livelihoods and stronger communities worldwide. It’s about creating a positive ripple effect that extends far beyond the checkout page.
Project Impact on Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3)
- Responsible Consumption and Production (SDG 12)
- Climate Action (SDG 13)
- Decent Work and Economic Growth (SDG 8)
- Reduced Inequalities (SDG 10)
- Partnerships for the Goals (SDG 17)
Faithful to Nature’s Vision for the Future
The mission is clear: to accelerate a future where everyone shops consciously. Faithful to Nature envisions a world where the products we use don’t harm us, our communities, or the planet. Transparency is key—they’re relentlessly open about their practices and constantly refining their policies to improve social impact and environmental stewardship. It’s not just about selling products; it’s about changing the way we all think about consumption, one mindful purchase at a time.
What Faithful to Nature actually does
Faithful to Nature is a South African online retailer for natural, organic and eco-friendly products, covering food, health, body and beauty, home and lifestyle, and baby and kids. It lists over 11,000 products, and every one is vetted against its own ingredient policy before it goes on sale. The company calls this policy a world first.
Shoppers can filter the catalogue by values such as certified organic, vegan, halaal, dairy-free, gluten-free and plastic-free. That lets them buy for their diet and their ethics without reading every label themselves. All deliveries are carbon neutral, and orders over R400 ship free nationwide.
Where Faithful to Nature shows up
- Everyday households: one place to buy vetted pantry, health and personal care products across South Africa.
- Shoppers with dietary needs: value filters for vegan, halaal, wheat-free, dairy-free and gluten-free products.
- Low-waste buyers: sustainable living and plastic-free beauty ranges, plus carbon neutral delivery.
- Ethical South African brands: access to a national customer base that is actively looking for clean, conscious products.
Proof, not just claims
B Lab’s directory scores Faithful to Nature at 84.9, above the 80-point certification threshold and well above the 50.9 median for ordinary businesses. Press coverage reported it as the first South African retailer to earn B Corp certification.
Why this belongs on a sustainability directory
Every listing passes an ingredient screen, and shoppers can filter by organic and plastic-free values. That pushes South African spending toward less harmful products and packaging, which supports SDG 12 (Responsible Consumption and Production). Carbon neutral delivery on every order cuts the climate cost of its own operations, which supports SDG 13 (Climate Action).
Frequently asked questions
Where is Faithful to Nature based, and who uses it?
Faithful to Nature is based in Cape Town, South Africa, and was founded in 2006. It serves shoppers across South Africa with nationwide delivery, and it also runs retail stores.
Which SDGs does Faithful to Nature support, and how?
It supports SDG 12 by screening every product against a strict ingredient policy and letting shoppers filter by organic and plastic-free values. It supports SDG 13 by making all of its deliveries carbon neutral.
How is Faithful to Nature verified as a sustainability project?
Faithful to Nature has been a certified B Corp since November 2021. B Lab’s public directory lists its overall B Impact Score as 84.9, against a certification threshold of 80.
