What the Project Is All About
This project is rooted in the sports goods industry, with a sharp focus on fishing and fly fishing gear that outdoor enthusiasts truly appreciate. It’s not just about selling products; it’s about crafting quality fishing equipment, luggage, and accessories that blend functionality with sustainability. From submersible gear to fly storage, and from backpacks to rolling luggage, the range covers everything an angler or outdoor adventurer might need. Plus, it’s backed by a strong commitment to recycled materials and eco-friendly practices, making it a standout in the outdoor gear market.
Main Benefits of the Project
Here’s why this project catches the eye:
- A solid B Corp score of 82.4, highlighting its dedication to social and environmental performance.
- Free shipping on orders over $150 — a nice bonus for customers stocking up on gear.
- A wide variety of product categories including fishing, packs & vests, nets, fly storage, accessories, and luggage.
- Strong emphasis on sustainability, with recycled materials playing a key role in product design.
- Easy navigation through collections like Stormshadow, Nomad® Nets, and travel-specific luggage options.
Exploring the Product Range
The product lineup is impressively diverse. Whether it’s fishing essentials like nets and fly storage or travel gear such as rolling luggage and duffel bags, there’s something for every outdoor enthusiast. The packs and vests are designed to keep gear organized and accessible, while accessories and replacement parts ensure longevity and customization. Even lifestyle items like hats, shirts, and coolers are part of the mix, rounding out a comprehensive outdoor experience.
Commitment to Sustainability
Sustainability isn’t just a buzzword here — it’s woven into the fabric of the brand. From using recycled materials in manufacturing to partnering with conservation efforts, the project demonstrates a genuine commitment to protecting the environment. This approach resonates with customers who care about the planet and want their purchases to reflect those values. It’s a win-win: great gear that’s kind to the earth.
Community and Brand Story
The brand goes beyond products by fostering a community through its blog and ambassador programs. With sections like “Meet the Team” and “Journal,” customers get a peek behind the scenes and stories from the field. This connection builds trust and loyalty, making the brand more than just a shopping destination — it’s a hub for outdoor enthusiasts who share a passion for fishing and conservation.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through recycled materials and sustainable manufacturing.
- SDG 14: Life Below Water — supporting conservation efforts that protect aquatic ecosystems.
- SDG 15: Life on Land — promoting outdoor activities that encourage respect for natural habitats.
- SDG 8: Decent Work and Economic Growth — fostering ethical business practices and community engagement.
- SDG 13: Climate Action — reducing environmental impact through eco-friendly product design.
Customer Experience and Support
Shopping here is straightforward and customer-friendly. The website offers clear navigation with collections neatly organized, making it easy to find exactly what’s needed. Plus, policies on shipping, returns, and warranties are transparent and accessible. Whether it’s checking out faster with an account or exploring new arrivals, the experience is smooth and designed to keep customers coming back for more.
What Fishpond actually does
Fishpond makes fly fishing gear and accessories from Summit County, Colorado, at 8,200 feet elevation, and states it was the first fly fishing business to become a certified B Corp. The company has been operating for more than 25 years.
Its materials commitments are stated directly: nearly 100% of fabrics come from recycled materials, fly boxes have used 100% recycled plastic since transitioning in 2021, and its NewStream fabric uses 100% recycled single-use plastic water bottles alongside 100% organic cotton in other product lines.
Where the materials show up
- Fly boxes: 100% recycled plastic since 2021.
- NewStream fabric: made from 100% recycled single-use plastic water bottles.
- River and watershed advocacy: partnerships with Protect Our Winters and Bonefish & Tarpon Trust.
Proof, not just claims
Fishpond is a certified B Corp, the first in the fly fishing industry, and partners with Protect Our Winters and Bonefish & Tarpon Trust on climate and fisheries conservation.
Trusted by
Bonefish & Tarpon TrustFisheries conservation partner
Why this belongs on a sustainability directory
Fishpond supports SDG 14 (Life Below Water) through its Bonefish & Tarpon Trust partnership protecting fish habitats, and SDG 12 (Responsible Consumption and Production) through recycled-plastic fly boxes and recycled-material fabrics that reduce virgin plastic use in outdoor gear.
Frequently asked questions
Where is Fishpond based, and who uses it?
Fishpond is based in Summit County, Colorado, at 8,200 feet elevation, and has operated for more than 25 years making fly fishing gear for outdoor and conservation-minded anglers.
Which SDGs does Fishpond support, and how?
Fishpond supports SDG 12 (Responsible Consumption and Production) through recycled-plastic fly boxes and recycled-material fabrics, and SDG 14 (Life Below Water) through its Bonefish & Tarpon Trust fisheries conservation partnership.
How is Fishpond verified as a sustainability project?
Fishpond is a certified B Corp, the first fly fishing business to achieve the certification, independently verified by B Lab.
Looking for similar Conservation & Biodiversity projects?
See Conservation & Biodiversity projects on Keys for Tomorrow.
