Impact Innovation: Transforming Social Challenges into Opportunities

What is Impact Innovation?

THE SOCIAL IMPACT INNOVATION CONSULTANCY stands as a pioneering force in solving some of the world’s most difficult social problems. Combining insight, foresight, co-creation and rapid experimentation, the consultancy gives organisations the opportunity to find unique and distinct solutions to global challenges. Impact Innovation makes impact happen smarter and faster for a competitive advantage that balances profit with purpose… This innovative approach offers a clear pathway to blending sustainable practices with proven business strategies, ensuring that purpose and profit dovetail seamlessly.

Main Benefit and Key Figures

The core benefit lies in the consultancy’s ability to align authentic opportunities with organisational needs, creating a return on purpose. Key aspects include:

• BCorp Score: 107.2
• Main Keywords: innovation, design, service design
• Proven methods in co-creation and rapid experimentation
• Solid track record with organisations such as the National Autistic Society and Macmillan
• A balanced approach to competitive advantage that marries profit with purpose

These figures and facts underline a dedication to developing unique, integrated strategies for long-term social impact.

Establishing Impact Foundations

IMPACT FOUNDATIONS are at the heart of delivering sustainable, scalable impact. The consultancy creates the right strategy, culture and skills necessary to drive this change. By exploring and prioritising the current and future needs of audiences, authentic, aligned and responsive opportunities are identified. The approach helps build a robust foundation for a return on purpose by ensuring that every step is rooted in deep, strategic understanding and operational excellence… This focus on foundations sets the stage for successful execution across all innovations.

Accelerating Purpose through Innovation

PRODUCTS, PROGRAMMES AND VENTURES provide an avenue to identify and test new ways to deliver both purpose and profit. Impact Innovation accelerates impact by optimising existing products, developing new solutions, or even creating innovative ventures. This dynamic method is designed not only to boost organisational performance but also to reinforce social responsibility. Rapid experimentation and a willingness to take risks often result in breakthroughs that are both commercially viable and socially beneficial. Such a streamlined process truly puts impact on the fast track.

Uniting for Social Change

IMPACT COLLABORATIONS emphasize that the world’s biggest social problems are too vast to be solved in isolation. Bringing partners together from the public, private and third sectors–including academics and experts–results in more intelligent and effective solutions. The consultancy facilitates collaboration through engaging discussions, shared visions, and a common purpose. By breaking down traditional silos, leaders can pool resources and expertise, ensuring that solutions are comprehensive, innovative, and socially resonant… This collaborative spirit is essential for tackling challenges that no single entity can resolve alone.

Project Impact – Aligning with the SDGs

• SDG 1: No Poverty – By creating foundations that support sustainable growth and social equity
• SDG 3: Good Health and Well-Being – Through programmes like Macmillan’s new service for people living with cancer
• SDG 4: Quality Education – By training charities such as ENGINE and St Thomas’ in new fundraising ideas and innovation sprints
• SDG 10: Reduced Inequalities – As seen in the work with the National Autistic Society and authentic audience engagement
• SDG 17: Partnerships for the Goals – By uniting public, private, and academic sectors to deliver intelligent solutions

Real-World Collaborations and Success Stories

The work of the consultancy is reflected in tangible success stories. IMPACT FOUNDATIONS projects include developing a visionary strategy for the National Autistic Society – a journey described as a new north star for the organisation. ENGINE has been a shining example of powering change from within, having trained individuals linked with Guy’s and St Thomas’ charities in the NPD process, innovation sprints and new fundraising ideas. Additionally, IMPACT PRODUCTS & PROGRAMMES have produced innovative solutions such as Macmillan’s new service for people living with cancer, reinforcing that innovation and empathy can indeed coexist.

Further examples, such as the GOOD THINKING collaboration—where the MND ThinkTank Story was brought to life—demonstrate the consultancy’s unique ability to merge strategic insight with dynamic problem solving. The IMPACT MATURITY SCALE has become an essential tool for organisations embarking on their purpose journey. Even in conversations with leaders like Malin Berge, VP Strategic Growth at Mastercard, the potential for worldwide impact through initiatives like the Mastercard Sustainability Lab has been underscored.

This assortment of projects illustrates that by harnessing authenticity, brainstorming creative solutions and driving a culture that favours rapid experimentation, the consultancy successfully merges design-thinking with actionable business strategies… This is proof that when partners join forces, the power to solve the world’s biggest problems is truly within reach.

What Good Innovation actually does

Good Innovation is a London consultancy that works with charities on purpose, strategy, income, services and AI adoption. It helps leadership teams clarify why they exist and who they serve, helps fundraising teams prioritise growth and launch new initiatives, and helps service teams improve reach and design more effective services.

Its AI work runs under a “Conscious Adoption Promise”, which judges any AI use by mission value, trust and staff wellbeing. The aim across all four areas is the same: close the gap between what a charity can do today and the mission it exists to deliver.

“I can’t say enough about Good Innovation. They’ve been outstanding to work with.”

Peter Watt, Director of National Programmes, National Autistic Society

Where Good Innovation shows up

• Charity leadership teams: purpose and strategy work that sharpens who the organisation serves and why.
• Fundraising teams: income growth plans and new fundraising products, such as the RSPB’s Unloved Birds Club.
• Service delivery teams: service design that extends reach for people supported by charities like Centrepoint and Pancreatic Cancer UK.
• Charities exploring AI: adoption that protects trust and staff wellbeing rather than chasing tools.

Proof, not just claims

Good Innovation has been a certified B Corp since September 2018. Its B Impact Score rose from 84.8 in 2018 to 107.2 in 2022 and 125.5 today, and B Lab lists it as mission locked.

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Why this belongs on a sustainability directory

Good Innovation’s only clients are charities, so its output is stronger social organisations. Work with health charities such as Pancreatic Cancer UK, Guy’s and St Thomas’ Charities and the National Autistic Society supports SDG 3 (good health and wellbeing). Service design for organisations like Centrepoint, which supports young people facing homelessness, supports SDG 10 (reduced inequalities). Its partnership model of building capability inside charities fits SDG 17, and its B Corp workers and governance scores support SDG 8 (decent work).