Brewgooder: Crafting Beer with Purpose and Impact

What is the Brewgooder Project?

Brewgooder is a unique initiative proudly brewed on purpose® since 2016 with a mission that goes far beyond just crafting great beer. Every sip shapes a story — with each pint, this project is designed to make better lives for others by supporting community projects around the world. Emerging in the food products industry and sporting an impressive B Corp score of 104.3, the project combines exceptional beer craftsmanship with a deep-rooted commitment to purpose and impact. From the crisp and zesty Lager (4.5% ABV), to the hoppy and light Session IPA (4.2% ABV), every brew comes with a promise: every glass is a step toward a positive change.

Main Benefit: The Key Figures and Impactful Facts

• Free UK Delivery on orders over £40
• Brewed on purpose® since 2016
• Variety of beer styles: Lager, Session IPA, Tropical Pale, and New England IPA
• ABV range from 4.0% to 4.5%, ensuring a crisp, zesty, hoppy, or juicy experience
• Join the community to get 10% off the first order and enjoy early access to new beers

Diverse Beer Selection and Distinctive Flavors

With a range of styles on offer, Brewgooder makes it easy to cater to any taste. The Lager is celebrated for its crisp and zesty flavor, while the Session IPA is known to be hoppy and light. For those who crave something a bit fruity, the Tropical Pale delivers a fresh and fruity taste that delights each sip. The New England IPA, with its slightly hazy and juicy profile, rounds out the collection. Each beer is priced at £22.00+ and has been carefully crafted to not only deliver on taste but also to weave an engaging narrative. It’s like enjoying a cold beer on a sunny afternoon… only this time, every drink adds a little extra meaning.

Tracking the Impact of Every Pour

Brewgooder invites drinkers to track their impact in a remarkably simple way. After enjoying one of these purposeful beers, scanning the QR code on the can reveals the tangible positive effect that the drink has made. This process unfolds in three easy steps: scan the QR code with the camera, see how the impact ripples out in the world, and register the impact by creating an account that builds a rewarding journey. The experience is fun and interactive, blending the casual pleasure of cracking open a beer with the rewarding knowledge that each sip supports community projects globally.

The Purpose Behind Every Brew

Brewgooder is more than just another beer brand — it stands as a testament to the importance of purpose in every business decision. Every can or bottle is a celebration of the idea that, by brewing beer with a purpose, every drinker becomes a part of something larger than themselves. There’s an unmistakable dedication to making better lives for people around the globe, which is evident in the care taken to ensure that every brew not only tastes incredible but also drives positive change. It’s a wonderful mix of passion, innovation, and a socially responsible mission that transforms a simple indulgence into a movement.

Community and Exclusive Collaborations

The vibe around Brewgooder is undeniably community-focused. The product is not only a delightful beverage but also a way to join a collective of like-minded individuals who value impact and purpose. The community gets perks like 10% off on the first order, early access to new beers, and regular announcements that keep everyone informed about the latest releases, including the highly anticipated WAVEMAKER SERIES — a series of limited edition collaborations that adds an extra layer of exclusivity and excitement. This openness and dedication to building a network of change-makers create an inviting and energizing atmosphere that feels both casual and connected.

Project Impact and Linked SDGs

• SDG 1: No Poverty – striving to improve lives through community support.
• SDG 3: Good Health and Wellbeing – promoting positive lifestyle choices with responsibly brewed beverages.
• SDG 6: Clean Water and Sanitation – emphasizing the importance of water quality in every brew.
• SDG 8: Decent Work and Economic Growth – creating opportunities that benefit communities around the globe.
• SDG 12: Responsible Consumption and Production – making every sip a statement of care for our planet.

Bringing Purpose, Flavor, and Impact Together

Brewgooder illustrates how a simple love for beer can be transformed into a powerful vehicle for change. It’s an initiative where quality meets cause, with every brew connecting consumers to a broader mission of bettering lives. Casual moments shared over a perfectly chilled can are transformed into meaningful experiences — each sip contributes to a story of community, care, and collective impact. Through innovative measures like QR code scanning for tracking personal impact, the project not only keeps the conversation lively and engaging but also sets a thoughtful tone in the food products industry. In a world where every action matters, Brewgooder reminds everyone that even the most ordinary moments, like enjoying a beer, can have extraordinary effects.

What Brewgooder actually does

Brewgooder is a Glasgow craft beer company that describes itself as “good beer doing good things”. Its range includes Goood Beer, the Dripp fruited lagers and Sun & Stone Lager, sold online and through UK retailers. Since day one, sales have funded people and community projects through the Brewgooder Foundation, which the company says promote equity and foster opportunity on a local and global scale.

Water is where it started. Co-founder Alan Mahon contracted a parasite from contaminated water while living in rural Nepal in 2012. Brewgooder launched in 2016 with a crowdfunded first brew, and within three months it funded its first Foundation project: a 10,000L water tower supplying safe drinking water to the community of Chiluzi, Malawi. In 2021 it partnered with charity: water, pledging 100 litres of clean water for every litre of beer sold over three years and extending support beyond Malawi to 21 more countries.

“Water is the key to life yet there are still hundreds of millions of lives that are dramatically impacted and limited by a lack of access to safe clean water.”

Alan Mahon, Co-founder, Brewgooder

Where Brewgooder shows up

• UK supermarkets: Goood Beer four packs are stocked in Tesco stores nationally, and Co-op gave the brand an early national listing.
• Clean water projects: Beer sales have funded water and sanitation projects in rural Malawi, from the Chiluzi water tower onwards.
• Solidarity brews: Sun & Stone Lager, made with Taybeh Brewing Co. in the West Bank, sends proceeds to Taybeh’s community and funded a donation to the Disasters Emergency Committee.
• Ethical supply chains: Its Fonio Session IPA involved setting up the world’s first Fairtrade supply chain for fonio grain.

Proof, not just claims

By March 2021, Third Force News reported that Brewgooder had sold over 3 million cans and unlocked more than 100 million litres of clean water for communities in Malawi. In 2018 it became the first brewery in Scotland to certify as a B Corp, and it holds a Mission Locked designation in its B Lab profile.

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Why this belongs on a sustainability directory

Brewgooder turns an ordinary product into funding for impact. Beer sales paid for water towers and other water projects in Malawi, giving communities a safe supply in place of contaminated sources. That is a direct contribution to SDG 6 (Clean Water and Sanitation). Its Fairtrade fonio supply chain and solidarity brews tie the same model to SDG 12 (Responsible Consumption and Production): the drinks are made with traceable sourcing and part of the value goes back to producer communities.