What is Mr. & Mrs. Smith?
Mr. & Mrs. Smith kicked off back in 2003, born from the passion of two adventurous hotel lovers—James and Tamara Lohan, the real-life Mr. and Mrs. Smith. Since then, it’s grown into a global travel club that brings together more than a million like-minded members who share a love for unique stays. This isn’t your average hotel directory; it’s a carefully curated collection that spans the extraordinary—from hotels in the sky to those tucked away in caves, floating above water, submerged underwater, a million miles away, or right on your doorstep. It’s all about discovering places that tell a story, places with soul.
Main Benefits of Joining Mr. & Mrs. Smith
Why do so many travelers flock to this club? Here’s the lowdown:
- Over 1 million members worldwide, all hotel lovers
- Exclusive, invitation-only access to the collection
- Every hotel is personally visited and anonymously reviewed by a diverse team of trusted tastemakers
- Hotels chosen for soul and substance, not just stars and rosettes
- Exceptional service, support, and inspiration for members
- Unique boutique hotels and luxury stays that stand out from the crowd
Curated Collection That Stands Apart
The magic of Mr. & Mrs. Smith lies in its curation. This isn’t about ticking boxes or chasing ratings. Instead, the team seeks out hotels that offer something truly special—whether that’s a breathtaking location, a quirky design, or a story that resonates. Each hotel is visited in person, ensuring it meets the club’s high standards. Plus, the anonymous reviews from a diverse group of tastemakers add an extra layer of authenticity and trust. It’s a collection that feels personal, handpicked, and full of surprises.
Invitation-Only Access: Why It Matters
Not just anyone can join or list their hotel here. Entry is by invitation only, which keeps the community tight-knit and the quality consistently high. This exclusivity means members get access to a world of boutique hotels and luxury stays that aren’t found in every travel guide. It’s like having a secret key to the best-kept secrets in the hotel world. And for travelers who crave something beyond the usual, this approach makes all the difference.
More Than Just Hotels: A Travel Club Experience
Mr. & Mrs. Smith isn’t just about booking a room; it’s about being part of a community. Members receive ongoing support, inspiration, and service that go beyond the stay itself. Whether it’s insider tips, personalized recommendations, or exclusive offers, the club aims to enrich every aspect of the travel experience. It’s a place where hotel lovers can connect, discover, and feel inspired to explore the world in style and comfort.
Project Impact: Sustainable Development Goals Linked to Mr. & Mrs. Smith
- SDG 8: Decent Work and Economic Growth – Supporting local economies through boutique hotel partnerships
- SDG 12: Responsible Consumption and Production – Promoting sustainable travel choices and mindful tourism
- SDG 13: Climate Action – Encouraging eco-friendly hotel practices and reducing travel footprint
- SDG 17: Partnerships for the Goals – Collaborating with trusted tastemakers and hotel partners worldwide
The Essence of Soulful Travel
At its core, Mr. & Mrs. Smith is about seeking soul and substance over stars and rosettes. It’s for travelers who want more than just a place to sleep—they want an experience that resonates, a story to tell, and a connection to the places they visit. This philosophy sets the club apart, making it the go-to travel community for those who truly love hotels and the adventures they inspire.
What Mr. & Mrs. Smith actually does
Mr. & Mrs. Smith is a London-based travel club founded in 2003 by James and Tamara Lohan, curating a members-only collection of boutique hotels reviewed anonymously by tastemakers. The club has grown to over 1 million members globally. It is B Corp certified, reassessed every three years against social and environmental performance standards.
Where the sustainability commitments show up
- Hotel credentials: updating and expanding the environmental and community credentials tracked for its partner hotels.
- Conservation charity relationships: fostering direct relationships between member hotels and conservation charities.
- Operational changes: removing plastic from gift cards and member mailouts, with further packaging redesigns planned.
Proof, not just claims
Mr. & Mrs. Smith partners with the World Land Trust, which has funded 82 reserves, and the Blue Marine Foundation, which aims to protect 30% of the world’s oceans by 2030 and has created two of the world’s largest marine reserves.
Trusted by
Blue Marine Foundationocean conservation
Why this belongs on a sustainability directory
Mr. & Mrs. Smith connects to SDG 15 (life on land) and SDG 14 (life below water) through its funded partnerships with the World Land Trust and Blue Marine Foundation, and to SDG 12 (responsible consumption and production) through its B Corp certified operations and hotel sustainability credentialing.
Frequently asked questions
Where is Mr. & Mrs. Smith based, and who uses it?
Mr. & Mrs. Smith is based in London, founded in 2003 by James and Tamara Lohan. It is a members-only travel club with over 1 million members worldwide, curating boutique hotel stays.
Which SDGs does Mr. & Mrs. Smith support, and how?
Mr. & Mrs. Smith supports SDG 15 (life on land) and SDG 14 (life below water) through partnerships with the World Land Trust and Blue Marine Foundation, and SDG 12 (responsible consumption and production) through its B Corp certification and hotel sustainability tracking.
How is Mr. & Mrs. Smith verified as a sustainability project?
Mr. & Mrs. Smith is B Corp certified, reassessed every three years, and funds conservation work through the World Land Trust and Blue Marine Foundation.
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