What is Underwear for Humanity?
Underwear for Humanity is a conscious apparel project focused on creating sustainable, ethical, and comfortable underwear. It’s not just about what you wear—it’s about making a real difference. By choosing these sustainable undies, people help cut CO2 emissions, support vulnerable communities, empower women, and reduce landfill waste. This brand operates with a deep respect for the land and its original custodians, acknowledging the Arakwal People of the Bundjalung Nation and the Wurundjeri people of the Kulin Nation. Their mission? To shift the system so that humans and the earth come before financial gain. It’s underwear that feels good in more ways than one.
Main Benefits of Choosing Underwear for Humanity
Here’s why this project stands out:
- Reduces CO2 emissions through sustainable production
- Supports vulnerable and local communities
- Empowers women by creating opportunities and fair work
- Minimizes landfill waste with ethical manufacturing
- Operates on unceded Indigenous lands with respect and acknowledgment
- Guided by a ‘Theory of Change’ that prioritizes impact over profit
- Holds a B Corp score of 126.2, reflecting strong social and environmental performance
The Story Behind the Brand
Kelly Barrett, the founder, brings over 20 years of underwear industry expertise to the table. She’s not just passionate about fashion—she’s relentless about creating a fairer world. Kelly’s vision is clear: life isn’t equal for everyone, and many don’t get the luxury of choosing a career. Survival is the priority for some. This brand is her way of giving back, creating a business model where success means more support for others. It’s a cycle of generosity with no limits. The more the business thrives, the more it gives away. Pretty inspiring, right?
Respecting Indigenous Lands and Communities
Underwear for Humanity operates on the unceded lands of the Arakwal People of the Bundjalung Nation and the Wurundjeri people of the Kulin Nation, where their warehouse and training facilities are based. The project openly acknowledges the ongoing oppression and dislocation faced by First Nations people. They pay deep respect to Indigenous Elders—past, present, and emerging—and hold a vision for a shared future built on respect and understanding. This acknowledgment isn’t just a formality; it’s a core part of their identity and mission.
The Theory of Change: Guiding Every Step
The ‘Theory of Change’ acts as the project’s north star. It’s a guiding principle that shapes every decision made. The idea is simple but powerful: if people are given the chance to participate in creating a better, fairer world through a business that prioritizes impact, it changes how they think about their money and power. This shift empowers individuals to feel more connected to their humanity and the world they want to live in. It’s about more than underwear—it’s about sparking a movement.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – Empowering women through fair work and opportunities
- SDG 8: Decent Work and Economic Growth – Supporting vulnerable communities with ethical jobs
- SDG 12: Responsible Consumption and Production – Promoting sustainable fashion and reducing waste
- SDG 13: Climate Action – Cutting CO2 emissions through sustainable practices
- SDG 15: Life on Land – Respecting Indigenous lands and promoting environmental stewardship
Why Humanity Matters in Fashion
Fashion is often seen as just clothes, but Underwear for Humanity flips the script. It’s about recognizing the power behind every purchase. This project reminds us that fashion can be a force for good—connecting people, protecting the planet, and supporting those who need it most. It’s a call to think beyond trends and fast fashion, to consider the stories and impact behind what we wear. Because at the end of the day, it’s not just underwear—it’s humanity.
