What is House of Baukjen?
House of Baukjen is a London-based, family-run business that brings together two distinct brands: Baukjen, the core label, and Isabella Oliver, which focuses on maternity wear. This company is all about environmentally and socially conscious style, aiming for a more sustainable future in fashion. It’s not just about looking good—it’s about doing good, too.
Main Benefits and Key Facts
Here’s what sets House of Baukjen apart:
- Certified B Corp since 2021, with a remarkable score of 153.6
- Achieved Best for the World™ status, ranking among the highest in Europe for a fashion business
- Recognised as ‘carbon neutral leaders’ in the United Nations 2021 Global Climate Action Awards
- Focus on slow fashion, circular design, and responsible production
- Offers womenswear and maternity wear with sustainable practices at the core
- Commitment to garment and fabric recycling
- Ethical supply chain that prioritizes people and the planet
Slow Fashion and Circular Design
House of Baukjen embraces slow fashion, which means creating timeless pieces that aren’t just trendy for a season but designed to last. The circular approach is about keeping garments in use for as long as possible—think recycling fabrics and rethinking how clothes are made and worn. This isn’t fast fashion; it’s a thoughtful, responsible way to dress that respects the environment and the people who make the clothes.
Responsible Fashion Practices
Doing good in fashion goes beyond just materials. House of Baukjen puts people at the heart of everything—from the workers in the supply chain to the customers wearing the clothes. Their commitment to a more ethical supply chain means transparency, fair treatment, and sustainable sourcing. It’s about creating a positive impact at every step, not just the final product.
Focus on Womenswear and Maternity Wear
The two brands under House of Baukjen cater to different but equally important needs. Baukjen offers timeless womenswear designed to empower women every day, while Isabella Oliver focuses on maternity wear that combines comfort, style, and sustainability. Both brands share the same mission: clothes designed for you, designed for good.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 5: Gender Equality
- SDG 8: Decent Work and Economic Growth
- SDG 17: Partnerships for the Goals
Driving Lasting Positive Change
House of Baukjen isn’t just about making clothes—it’s about making a difference. Their mission is clear: put customers and people first, craft timeless designs that empower women, and push for lasting change in an industry that’s often damaging. Through sustainable practices, recycling initiatives, and a strong ethical stance, they’re proving that fashion can be both beautiful and responsible. It’s a journey toward a better future, one garment at a time.
