What is the VYN Project?
VYN Switzerland is redefining luxury footwear with a fresh, smart approach. At its core, VYN is about embracing real life — the scuffs, the stories, the memories that come with every step. This isn’t just another sneaker brand; it’s a movement that celebrates authenticity and longevity. Crafted by Italian artisans with over two decades of design expertise, VYN offers a modular sneaker system that adapts to your lifestyle. Imagine swapping heels, upgrading parts, and extending the life of your shoes without ever compromising on comfort or style. It’s luxury, reimagined — built to adapt and evolve with you.
Main Benefits of VYN Sneakers
VYN isn’t just about looking good; it’s about smart design that lasts. Here’s what makes it stand out:
- Complimentary shipping with every shoe purchase.
- Long-Luxe sneakers typically last three times longer than regular sneakers.
- Modular heel system allows easy swapping and upgrades — no need to toss your shoes when the heels wear out.
- Hand-crafted in Italy by skilled artisans, ensuring premium quality and attention to detail.
- Customization options start right at the heel, blending style and function seamlessly.
- Prices for sneakers are set at CHF 498.00, with care kits and replacement parts available to keep your shoes fresh.
The Story Behind VYN
The spark for VYN came on a warm summer night in 2019 when founders Catherine Meuter and Stefan Mathys, both veterans with over 20 years in luxury footwear design, asked a simple question: What if a sneaker could adapt instead of expire? Frustrated by the fashion industry’s endless waste and disposable trends, they envisioned a smarter sneaker — one that breaks the cycle of throwaway culture. Their combined experience and passion led to the creation of VYN, a brand that challenges the norms and pushes for intentional, lasting fashion.
Craftsmanship and Innovation
Every pair of VYN sneakers is a testament to Italian craftsmanship. Made with precision and care, these shoes are individually hand-crafted by artisans who bring decades of expertise to the table. But it’s not just about tradition — VYN blends this heritage with cutting-edge innovation. The modular heel system is a game-changer, allowing wearers to switch up their look or simply replace worn parts, extending the sneaker’s life and reducing waste. This fusion of old-world skill and modern design intelligence is what sets VYN apart.
Philosophy: Scuffs Tell Stories
VYN embraces the idea that scuffs aren’t flaws — they’re proof of movement, proof of life lived. These sneakers are built to be worn, used, and loved. They tell the story of every step, every adventure, every moment. Instead of hiding wear and tear, VYN celebrates it, encouraging wearers to see their shoes as companions on their journey, not just fashion statements. This philosophy shifts the focus from disposable trends to enduring style and personal history.
Project Impact: Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — by promoting longevity and modular design, VYN reduces waste.
- SDG 9: Industry, Innovation, and Infrastructure — through innovative modular systems and craftsmanship.
- SDG 8: Decent Work and Economic Growth — supporting skilled artisans and sustainable manufacturing practices.
- SDG 13: Climate Action — by extending product life cycles, VYN helps lower environmental impact.
Why VYN Matters Today
In a world overwhelmed by fast fashion and disposable goods, VYN stands out as a beacon of intentional design. It challenges the status quo by proving that luxury doesn’t have to be fragile or fleeting. Instead, it can be smart, adaptable, and built to last. VYN’s approach encourages consumers to rethink their relationship with fashion — to value quality over quantity, stories over perfection, and sustainability over waste. It’s not just about shoes; it’s about changing how we move through the world, one step at a time.
