Hospitality Investments, Differently
Vertell Asset Management is a fully integrated investment firm specialised in the hotels and resorts sector. Their partners appreciate the fresh expertise, experienced people, and cutting-edge tech applied to their investment portfolio. It’s all about unique investment solutions in the hospitality sector, blending deep market knowledge with innovative approaches to create standout opportunities.
Main Benefits of Vertell’s Investment Approach
Here’s a quick snapshot of what makes Vertell stand out:
- Over €300M invested, managed, or asset managed across 16 European hotels since 2018.
- Multi-billion dollars of hotel acquisitions overseen by the management team.
- More than €75M deployed in value-enhancing capital expenditures across the portfolio.
- A nimble, data-driven organization that meets today’s institutional investors’ governance and reporting standards.
- Use of cutting-edge technologies to boost hotel revenues and profitability.
- Alignment of interests across LP equity, GP equity, debt, and management to deliver optimal returns.
- Expertise spanning Luxury, Full Service, Lifestyle, MICE, Serviced Apartments, branded and independent hotels in urban and resort markets across Europe.
Investment Management Tailored for Hospitality
Vertell manages capital on behalf of investors, carefully selecting, structuring, and financing unique hospitality investments. Their team combines in-depth knowledge of various European hospitality markets to identify and execute attractive opportunities. The goal? Deliver compelling risk-adjusted returns that make a real difference to investors’ portfolios.
Technology-Led Asset Management
Technology isn’t just a buzzword here. Vertell uses cutting-edge tools to drive hotel revenues and boost profitability. Their experts stay on top of the latest hospitality trends and manage complex renovation programs to create unique hospitality assets. This tech-driven approach adds real value for investors, turning properties into standout performers.
Hotel and Capital Expenditures Management
Managing hotels across Europe, Vertell combines best practices, innovative strategies, and rigorous processes to ensure smooth operations and strong guest experiences. When it comes to major renovations, they craft programs balancing guest experience, efficiency, cost-effectiveness, and sustainability. Their deep local knowledge and broad network of specialists help create accurate CapEx estimates during underwriting. Plus, their hands-on approach and tech-driven monitoring keep projects on budget and on time.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – by creating jobs and supporting economic development in hospitality markets.
- SDG 9: Industry, Innovation, and Infrastructure – through the use of cutting-edge technology and innovative asset management.
- SDG 11: Sustainable Cities and Communities – by optimizing urban and resort hotel assets with sustainability in mind.
- SDG 12: Responsible Consumption and Production – via sustainable renovation and capital expenditure programs.
Meet the Team Behind the Success
Led by founder Romain Semmel, the Vertell team blends a fresh outlook with years of expertise in hotel real estate investments and asset management. Their quiet confidence comes from overseeing multi-billion dollar hotel acquisitions, optimizing hundreds of asset strategies and operations, and developing unique technology platforms to drive returns. It’s a winning combination that keeps them ahead in the hospitality investment game.
