What is STRØM?
STRØM is an Antwerp-based fashion label known for its minimal designs and high-quality sustainable fabrics. The brand stands for the good things in life—optimism, friendship, and blue skies. No matter how strong the headwinds, eventually the sun will shine again. Each piece is handcrafted with love, reflecting a story that began in the memorable Spring of 2017. It all started at a cozy Antwerp birthday party, where Nico, Charly, Simon, and Kristof dreamed up a clothing brand combining high-quality textiles with minimal, recognizable icon designs. The journey wasn’t exactly a walk in the (Stads)park, but eventually, inspiration struck—leading to the name STRØM, a nod to Antwerp, the “Stad aan de Stroom,” and Scandinavian minimalism.
Main Benefits of STRØM
STRØM’s commitment to sustainability and quality shines through in every aspect of the brand. Here are some key facts and figures that highlight what makes STRØM stand out:
- Shipping in the EU costs just €2,95, with free shipping on orders over €60.
- All clothing is made from organic cotton and recycled polyester.
- Organic cotton is grown without chemicals, respecting the natural cycle and protecting the environment.
- Production is certified by internationally recognized standards:
- GOTS: Global Organic Textile Standard
- OBCS: Organic Blended Content Standard
- GBS: Global Recycled Standard
- Fair Wear Trade Label compliance ensures safe and fair labor standards.
The Story Behind STRØM
The unexpected twists of life often bring the best surprises. STRØM’s origin story is one of those chance encounters that changed everything. It began during a warm, cozy birthday party in Antwerp, complete with exquisite hotdogs. Four friends—Nico, Charly, Simon, and Kristof—started chatting about creating a new clothing brand. Their vision? High-quality textiles paired with minimal, iconic designs. The path to bringing this vision to life was anything but easy, but persistence paid off. The name STRØM was inspired by Antwerp’s nickname, “Stad aan de Stroom” (City on the River), and the clean, simple aesthetics of Scandinavian minimalism.
Sustainability at the Core
The textile industry has long struggled with its impact on people and the planet. STRØM takes this seriously, choosing to work only with manufacturers who uphold strict environmental and labor standards. Every item is crafted from organic cotton and recycled polyester, ensuring minimal harm to the environment. Organic cotton means no chemicals, no damage to ecosystems—just pure, natural growth. The brand’s production process is internationally certified, guaranteeing transparency and responsibility at every step.
Corporate Social Responsibility and Charity
Charity is the capstone of STRØM’s corporate social responsibility. Choosing the right initiatives is crucial because the brand believes that aligning with a bigger purpose is essential—not just for credibility but for genuine motivation and happiness. Every year, STRØM rotates its sponsorships to maximize the impact of its donations. This approach keeps the brand’s commitment fresh and meaningful, proving that entrepreneurship without CSR is simply unthinkable these days.
STRØM’s Impact on Sustainable Development Goals
- SDG 8: Decent Work and Economic Growth – Fair labor standards ensured by Fair Wear Trade Label.
- SDG 12: Responsible Consumption and Production – Use of organic cotton and recycled polyester.
- SDG 13: Climate Action – Minimizing environmental impact through sustainable materials and processes.
- SDG 17: Partnerships for the Goals – Collaborations with certified manufacturers and charity initiatives.
Why STRØM Matters
STRØM isn’t just about selling clothes. It’s about selling a vision—a commitment to people, planet, and purpose. Customers don’t just buy products; they buy into what STRØM stands for. The brand’s mission is clear: to be worth your identification. By incorporating honesty and transparency into marketing and production, STRØM proves that meaningful entrepreneurship is possible. It’s a reminder that fashion can be beautiful, sustainable, and deeply human all at once.
