What is the Reinvention Academy?
Reinvention Academy is an online learning platform founded by Dr. Nadya Zhexembayeva, a globally recognized expert in business reinvention and organizational resilience. This Academy offers courses and resources designed to help leaders and professionals master change management. It’s all about empowering people to successfully navigate and lead reinvention in a world that’s constantly evolving — fast. Dr. Nadya’s approach is rooted in decades of research and real-world experience, making the Academy a go-to place for anyone serious about thriving amid disruption.
Main Benefits and Key Facts
Here’s a quick snapshot of what makes the Reinvention Academy stand out:
- As of June 2024, the Academy and its global reinvention movement have reached over 780,621 people across 44 countries.
- Dr. Nadya Zhexembayeva is a bestselling author and keynote speaker, known for helping companies adapt to disruption and lead through continuous change.
- The Chief Reinvention Officer Handbook: How to Thrive in Chaos became the #1 Amazon bestseller in the Management Science category in 2020 and won the Axiom Business Book of the Year.
- The concept of “embedded sustainability,” pioneered by Nadya and Christopher Laszlo in 2009, now generates over 380 million Google search results and serves as a foundation for corporate sustainability worldwide.
The Personal Story Behind the Mission
Born in the collapsing Soviet Union to survivors of government execution, Dr. Nadya’s life story is nothing short of remarkable. Her personal history fuels her professional passion — figuring out how people don’t just survive but actually thrive in the face of disaster. With over 25 years of research under her belt, she’s made it clear that the ability to reinvent oneself is no longer a luxury for a select few. Nope, it’s essential for every single one of us, especially as the world gets more volatile, uncertain, complex, and ambiguous.
Building Reinvention as a Fundamental Skill
Here’s the good news: reinvention isn’t some mysterious talent you’re born with. You can grow your reinvention muscles. All it takes is the right mindset, the right toolset, and the right skillset. The Reinvention Academy’s global movement doesn’t compete with existing schools of thought — instead, it builds bridges between them. It pulls together the latest, most relevant tools and techniques, helping you mix and match methodologies like Strategy, Foresight, Design Thinking, Innovation, Agile/Scrum, Change Management, and more. The result? Less pain, more impact.
Facing Today’s Disruptions Head-On
Let’s be real — crisis, globalization, pandemics, technological breakthroughs, environmental threats… these aren’t just buzzwords. They’re the reality forcing organizations and individuals to face more disruption and uncertainty than ever before. The Reinvention Academy equips people to not only survive these challenges but to lead through them. It’s about turning chaos into opportunity and making reinvention the ultimate competitive advantage in the 21st century.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 4: Quality Education — by providing accessible learning on change management and reinvention.
- SDG 8: Decent Work and Economic Growth — empowering professionals to adapt and thrive in evolving job markets.
- SDG 9: Industry, Innovation, and Infrastructure — fostering innovation through embedded sustainability and agile methodologies.
- SDG 13: Climate Action — promoting sustainable business practices through the concept of embedded sustainability.
- SDG 17: Partnerships for the Goals — building bridges between various schools of thought and global communities.
The Legacy of Embedded Sustainability
Long before sustainability became a corporate buzzword, Dr. Nadya and Christopher Laszlo introduced the concept of “embedded sustainability” back in 2009. This groundbreaking work laid the foundation for integrating sustainability into the core of business operations — not as an add-on, but as a fundamental part of strategy. Today, this concept is more relevant than ever, with millions of searches and countless companies worldwide using it as a key resource to implement sustainable practices. It’s a testament to how forward-thinking ideas can shape the future of business and the planet.





















