What the Mighty GPS Project Is All About
Mighty Citizen is on a mission to advance mission-driven organizations through a blend of strategy, creative work, and digital transformation. This project, known as Take The Mighty GPS, is designed to help organizations sharpen their marketing and digital presence in 2026 and beyond. It’s not just about flashy websites or catchy slogans—it’s about creating meaningful connections that drive real impact. From associations to government agencies, education to nonprofits, Mighty Citizen tailors its approach to meet the unique needs of each sector.
The Main Benefit: Driving Growth and Engagement
At the heart of this project lies a clear focus on growth and engagement. Here’s what Mighty Citizen brings to the table:
- Associations: Boost membership, revenue, and engagement.
- Education: Reach, attract, and retain today’s modern student.
- Nonprofits: Amplify awareness, fundraising, and overall impact.
- Government: Modernize services and enhance the citizen experience.
- B Corp Score: An impressive 106.3, reflecting strong social and environmental performance.
- Industry Focus: Advertising & market research, with a mission-driven mindset.
- Keywords: mission-driven, marketing agency, website agency, branding agency, digital transformation, agency, mission-focused.
Who They Help: Tailored Solutions for Diverse Sectors
Mighty Citizen understands that no two organizations are alike. That’s why their work spans a variety of fields, each with its own challenges and goals. Associations get help growing their membership and engagement. Educational institutions focus on attracting and keeping students in a competitive landscape. Nonprofits see increased fundraising and awareness, while government agencies work to modernize and improve how citizens interact with services. It’s a comprehensive approach that meets organizations where they are.
What They Do: From Research to Web Development
The services offered are as diverse as the clients they serve. It all starts with Research & Analytics—because data kills opinions. Stakeholder interviews, user personas, large-scale surveys, and competitor brand audits provide the foundation for smart decisions. Then comes Branding & Strategy, where the focus is on defining and evolving the organization’s brand—the feeling people get when they encounter it.
Next up is UX Design & Content, crafting user-centered, scalable, and beautiful solutions that don’t sacrifice organizational goals. Marketing & SEO ensures that every element—from the URL to the logo—works to put the mission front and center. Finally, Web Development brings ideas to life, with developers collaborating through every step, from discovery to launch.
Highlighted Projects: Real-World Transformations
Mighty Citizen’s portfolio showcases some impressive transformations:
- Reimagining the digital gateway to Texas history for the Texas Historical Commission.
- Reshaping the digital narrative and strengthening the position of the Bipartisan Policy Center.
- Transforming the University of Louisville’s digital presence to better engage students and faculty.
- Reintroducing the American Psychiatric Association to its future members with a fresh digital approach.
Project Impact: Aligning With Global Goals
- SDG 4: Quality Education – Supporting educational institutions in reaching and retaining students.
- SDG 11: Sustainable Cities and Communities – Helping government agencies modernize citizen services.
- SDG 17: Partnerships for the Goals – Strengthening nonprofits and associations through better engagement and fundraising.
- SDG 9: Industry, Innovation, and Infrastructure – Driving digital transformation across sectors.
Technologies Powering the Transformation
The project leverages a robust set of technologies to deliver its solutions, including Craft, Drupal, ExpressionEngine, Sitecore, Kentico, Umbraco, and WordPress. This diverse toolkit ensures flexibility and scalability, allowing Mighty Citizen to tailor digital experiences that truly fit each client’s needs. Whether it’s a sleek new website or a complex digital platform, the technology stack supports innovation every step of the way.
