What is Digital Attitude?
Digital Attitude is a unique player in the software publishing and SaaS platforms industry, specializing in behavioural change, adoption, digital skills, and habits. At its core, it’s all about enhancing teams with AI Agents to transform daily operations, cut costs, and free up collaborators to focus on higher value-added activities. But it’s more than just tech—it’s about creating harmony between people and technology. The company blends technological expertise and data-driven methods with deep insights from psychology, neuropsychology, and social sciences to make change and tech adoption feel natural and effective.
Main Benefits and Key Figures
Here’s a quick snapshot of what Digital Attitude brings to the table:
- Certified experience in change management and tech adoption, ensuring a smooth transition for users.
- A strong commitment to responsible, sustainable, and transparent operations benefiting people, communities, territories, and the environment.
- Benefit Company status since 2021, highlighting its dedication to common benefit purposes.
- A B Impact Assessment (BIA) score of 96.1 out of 200, surpassing the average for B Corp certified organizations.
- In 2023, renewed contracts with 23 clients—almost double the initial goal of 12.
- Organized three live online events in collaboration with partners like Genially and Deloitte.
- Active support for employee engagement in volunteer initiatives, fostering community impact.
Creating a Generative Relationship with Clients
Digital Attitude doesn’t just work for its clients—it works with them. The relationship is described as generative, meaning it’s a two-way street where dialogue and shared values grow over time. This ongoing interaction helps the company improve every day, making sure clients stay at the center of everything. It’s not just about delivering a service; it’s about building a partnership that evolves and creates lasting value.
Commitment to Inclusivity and Diversity
One of the standout features of Digital Attitude is its dedication to inclusivity. The company strives to be welcoming and safe for everyone, no matter their gender, sexual orientation, abilities, ethnicity, socioeconomic status, religion (or lack thereof), or dietary preferences. This commitment ensures that the workplace environment is friendly and supportive, encouraging diverse backgrounds to come together and thrive. It’s about making sure no one feels left out or uncomfortable—everyone belongs.
Driving Sustainable Practices
Digital Attitude is serious about sustainability. The company believes a better, more sustainable lifestyle is possible and actively takes steps to reduce the environmental impact of work life. This includes promoting sustainable mobility options for commuting, eliminating plastic use in the office, providing organic food for employees, and sourcing electricity exclusively from renewable energy suppliers. These efforts show a clear dedication to protecting the planet while supporting employees’ well-being.
Project Impact and Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – through training and personalized support for digital skills and behavioural change.
- Decent Work and Economic Growth (SDG 8) – by fostering positive workplace habits and sustainable organizational behaviors.
- Reduced Inequalities (SDG 10) – via inclusive policies and a welcoming environment for diverse backgrounds.
- Climate Action (SDG 13) – through sustainable mobility initiatives and reducing environmental footprints.
- Responsible Consumption and Production (SDG 12) – by eliminating plastic use and prioritizing renewable energy.
Measuring Success with B Impact Assessment
Digital Attitude uses the international B Impact Assessment (BIA) tool to measure its ability to create value for society, people, and the environment. With over 50,000 companies worldwide using this tool, it’s a trusted benchmark. Scoring 96.1 out of 200, Digital Attitude stands out by exceeding the average score of other B Corp certified organizations. This assessment reflects the company’s ongoing commitment to responsible business practices and positive societal impact—proof that it’s not just talk, but real action behind the scenes.
