What Dawn Is All About
Dawn is a creative and strategy office based in Amsterdam, part of the Springbok group. They believe brands are the starting point from which every major move is made. It’s not just about making noise—it’s about helping brands get started with clear purpose and direction. Their eclectic team includes brand strategists, designers, creatives, writers, linguists, musicians, academics, and more. Together, they share a belief: brands can be the spark for big changes. So, let’s begin.
The Main Benefit of Working with Dawn
What sets Dawn apart? It’s their holistic approach to brand building and strategy. Here are some key facts and figures that highlight their impact:
- First B Corp agency in the Netherlands, committed to high social and environmental standards
- Carbon minimalism approach: compensating all carbon emissions plus an extra tonne of CO2 per person
- Long-term client relationships with well-known names like Exact, FD, Vattenfall, Wehkamp, and Vandebron
- Wide range of services including brand strategy, visual and verbal identity, campaigning, and digital experiences
- Part of Springbok, giving access to digital specialists in marketing performance, AI-driven content, CRM, and data engineering
Creative and Strategic Services Offered
Dawn offers a broad spectrum of services designed to untangle complex business challenges and turn them into human solutions. Strategy is about clarifying an organization’s purpose, products, and people to build a clear direction. Their branding work ensures brands don’t lose their identity in a noisy world—whether through subtlety or boldness. Campaigns cut through the clutter without being the loudest, using everything from activations to puppets. And digital experiences bring ideas to life in engaging ways.
Commitment to Change and Responsibility
Change isn’t just a buzzword at Dawn—it’s baked into their DNA. They’ve always done things differently, not only in creative work but also in how they operate and the role they want to play in the world. Being part of something bigger means taking responsibility seriously. Their pioneering B Corp status and carbon minimalism efforts show a dedication to doing better every day. It’s about more than just business; it’s about making a positive impact.
Building Long-Term Relationships with Clients
At Dawn, good relationships are the foundation for great work. They know their clients on a first-name basis, remember birthdays, and even how they like their coffee. This personal touch helps build brands that last. Their clients range from ADCN and Artis to Greenpeace, Erasmus University Rotterdam, and Triodos Bank. Being part of Springbok means they can tap into a wide network of expertise, making their work not only creative but also effective and efficient.
Project Impact and Sustainable Development Goals
- SDG 12: Responsible Consumption and Production – through sustainable branding and carbon minimalism
- SDG 13: Climate Action – by compensating carbon emissions and promoting environmental responsibility
- SDG 17: Partnerships for the Goals – collaborating with clients and partners to create lasting impact
Why Dawn Stands Out in the Creative Landscape
Dawn isn’t just another agency. They’re a diverse group of thinkers and doers who believe that every brand can be a catalyst for change. Their mix of backgrounds—from horticulture to politics, kitchens to classrooms—brings fresh perspectives that fuel innovation. With a strong ethical foundation and a passion for meaningful work, Dawn is more than a creative office; it’s a movement toward better beginnings.
