What is the Project?
Currie Communications stands out as a consultancy for people and organisations that sustain life on our planet. With over 30 years of dedicated experience, the team of social thinkers, problem solvers, and storytellers is all about creating a kinder, fairer future for all. This project in the advertising and market research industry is all about social good and positive change – from addressing agriculture and sustainability issues to fostering shared value in communication, environment, climate change, food security, pharmaceuticals, stakeholder relations, population health, change management, place making, and even water-related challenges… It exemplifies a deep commitment to amplifying messages and supporting communities who work tirelessly towards a better tomorrow.
Main Benefits of the Project
- B Corporation certified with a robust BCorp score of 114
- Focus on social good and positive change in society
- Empowers sustainable practices in agriculture and food security
- Emphasizes shared value creation across stakeholder relations
- Drives impactful communication on climate change and environmental issues
- Supports change management and placemaking strategies
- Fosters better population health and enhanced water management
Diverse Project Ventures
The work covers a range of dynamic projects that showcase how sustainable communication can change behaviour for the better. Examples include the Sustainability Framework for Australian Beef, which is guiding the transition to a more sustainable food system; Switch Your Fish, which demonstrates how innovative social marketing can drive change; How Farm Dogs Work Together, offering a new spin on the Cobber Challenge; and the Little Food Festival, which amplifies messages about food for a healthier world. Each initiative is rooted in a deep passion for social good and a commitment to the environment… these ventures highlight the unique blend of creativity and purpose.
Inspiring Thought Leadership
Thought leadership lies at the heart of this project as reflected in its diverse content. The portfolio includes ideas like “Engagement: If you’re going to do it, do it properly”, and discussions on why farmer support is crucial for Australia’s clean energy transition. Also featured are insightful podcasts—Re: Regional Renewal, a podcast playbook sharing the lessons learnt from launching a podcast, and Re: Solving the Climate Crisis—that offer an authentic, conversational look at real-world challenges. This stream of thoughts creates a valuable dialogue about climate change, social good, and effective communication in an ever-changing world… keeping the community connected through genuine storytelling.
Community Collaboration and Acknowledgment
The project also stands out for its emphasis on community and heritage. Currie Communications recognises the traditional owners of the lands across Australia, honouring Aboriginal and Torres Strait Islander cultures and their connection to lands, waters, and communities. The acknowledgement of cultural heritage reflects a clear commitment to respectful stakeholder relations and shared value—elements that are critical in crafting sustainable messages and driving positive societal change. It’s a humble yet powerful reminder of the importance of inclusivity in every conversation about our planet’s future.
Thoughtful Integration in Social and Environmental Narratives
The integration of carefully chosen keywords such as agriculture, sustainability, environment, and climate change ties broad-reaching topics together, while also ensuring that pharmaceutical impacts, water management, and population health remain part of the conversation. By doing so, every campaign, be it showcasing the effectiveness of a new sustainability framework or sensitive storytelling around lesser-known issues, positions social good at the heart of dynamic communication. The approach isn’t just about promotional content; it’s about fostering a narrative that combines the practical with the inspirational… a narrative that speaks directly to the future.
Project Impact on SDGs
- SDG 2: Zero Hunger – through initiatives like Little Food Festival addressing food security
- SDG 3: Good Health and Well-being – via campaigns connected with population health and sustainable practices
- SDG 6: Clean Water and Sanitation – by integrating water management into sustainable development discussions
- SDG 12: Responsible Consumption and Production – reflected in the responsible framing of environmental communication
- SDG 13: Climate Action – through robust conversations on climate change and sustainable futures
- SDG 15: Life on Land – by underscoring agriculture’s role in sustaining our environment
Future Directions and Impact
The forward-thinking approach shines through with a commitment to change management and the continuous enhancement of stakeholder relations, ensuring that communication always drives positive change. In the evolving landscape of environmental challenges and social good, this project serves as a blueprint for sustainability in advertising and market research. As communities look for ways to bridge gaps between traditional practices and modern innovations, the project remains a steady source of inspiration and practical solutions… never losing sight of its mission to be a catalyst for a kinder, fairer future. Every element—whether it be the playful nod in the How Farm Dogs Work Together campaign or the serious, robust frameworks like the Sustainability Framework for Australian Beef—cements Currie Communications as a leader in sustainable, purpose-driven storytelling across diverse sectors.
