What is BG Co-Creative Strategy?
Founded back in 1967 and based in the picturesque city of Montreux, BG Co-Creative Strategy is a Swiss agency that’s been part of the international network AMIN Worldwide since 2003. They’re not just any agency—they’ve been certified B Corp since 2019, which says a lot about their commitment. BG helps clients craft and roll out business, brand, and communication strategies that support the all-important environmental, social, and governance (ESG) transition. Their mission? To create meaning and generate value for every stakeholder involved. It’s about making sense and building bonds, really.
Main Benefits and Key Facts
Here’s a quick snapshot of what makes BG stand out:
- Industry: Other info service activities
- B Corp score: 87.3 (well above the 80-point certification threshold)
- Core keywords: Creative, Strategic, Design, Communication, Graphic Design, B+G, B+G & Partners, BG Co-Creative Strategy
- Certified B Corp since 2019, member of the STI directory since 2023
- Part of AMIN Worldwide’s independent agency network since 2003
- Rooted in values like listening, cooperation, honesty, and adaptability
The Core Values: Strategy and Creativity
At the heart of BG’s approach are two pillars: strategy and creativity. They don’t just talk the talk—they apply a proven methodology combined with boundless imagination. The team is enthusiastic and diligent, always cultivating relationships through genuine listening and cooperation. It’s about proximity, honesty, adaptability, and perseverance. These values aren’t just buzzwords; they’re the foundation for delivering meaningful brand universes, narratives, and activities that truly contribute to the transformations our world needs.
Commitment to ESG and Societal Impact
Humanity is facing some pretty existential challenges, and BG fully embraces its role as co-responsible for the state of the world. Specialists in branding, marketing, and communication, they help clients navigate the ESG transition by building meaning and creating connections with all stakeholders. It’s a profound transformation in how we think, live, and express our world—and BG is right there, guiding the way.
Why B Corp Certification Matters
BG’s decision to pursue B Corp certification wasn’t just a checkbox—it was a conscious choice. They recognized the comfort and opportunities offered by the traditional business model but also had critical questions about their impact on society, the economy, and the environment. Inspired by the idea of “Conscious Capitalism” after a 2017 conference by Professor Rajendra Sisodia, BG committed to evaluating their activities’ impact, qualifying their corporate social responsibility, and quantifying the real results of their purpose: “Communicating for a better world.”
Project Impact: Sustainable Development Goals (SDGs) Linked to BG
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Understanding B Corp Certification
So, what exactly is B Corp? It’s a certification for for-profit companies that meet high standards in societal and environmental performance, governance, and transparency. The certification relies on the independent international standard called the “B Impact Assessment.” To get certified, companies must score at least 80 points out of 200 on this assessment. The initial evaluation is free and done online. Globally, well-known B Corps include Ben & Jerry’s, Patagonia, Danone, and Fairphone. In Switzerland, alongside BG Co-Creative Strategy, certified companies include Opaline, Loyco, Serbeco, Lombard Odier, and Baabuk. It’s a mark of serious commitment to doing business differently—and better.
