What Karmadharma Brings to the Table
Karmadharma is a B Corp certified agency that’s all about helping enterprising organizations who want to do good in the world. They tackle the sticky, hairy problems that others might shy away from—because, honestly, they like the hard stuff. Whether it’s strategy, creative branding, or people engagement, this full-service marketing agency is ready to serve up solutions that make a difference. Their approach? Where profit meets purpose, conducting business in a way that benefits people, communities, and the environment. It’s all grounded in the vision of using business as a force for good, pushing towards an inclusive, equitable, and regenerative economy.
Main Benefits and Key Figures
Here’s a quick snapshot of what Karmadharma delivers:
- B Corp certification score: 104.8, reflecting a strong commitment to social and environmental performance.
- Clients include long-term partnerships and major projects, acting as an embedded extension of marketing teams.
- Expertise spans strategic planning, branding, creative, website development, digital marketing, social media marketing, graphic design, coaching, SEO, and SEM.
- Successful campaigns for organizations like The Society of Saint Vincent de Paul, Montfort Hospital Foundation, Attain Technology Consultants, and The Cure Foundation.
- Digital campaigns that increased donor engagement and donations by over 250% in some cases.
Serving The Society of Saint Vincent de Paul
The Society of Saint Vincent de Paul has been a pillar in Canada for over 175 years, with 800 conferences across the country. They provide home visits to isolated individuals and material support—think non-perishable food, clothes, household items, and furniture—to more than 350,000 people annually. The challenge? Broadening awareness and expanding their donor base beyond an aging membership to keep their vital work thriving for the next 175 years. Karmadharma stepped in with a fresh, donor-friendly website that tells their story in a compelling way, plus digital campaigns targeting Catholics across Canada during key events like World Day of the Poor and Giving Tuesday. Print campaigns supported these efforts with ads, welcome packages, and monthly donor programs.
Revitalizing Montfort Hospital Foundation’s Identity
Montfort Hospital Foundation has been championing health in Eastern Ontario since 1986. Their goal was to tell their story more compellingly and highlight their community impact. Previously tied closely to the hospital’s identity, the Foundation needed its own distinct voice. After a deep discovery phase, Karmadharma created “BonHomme,” a visual identity symbolizing care and support—representing donors’ role in the patient experience. Alongside this, a donor-friendly website was launched to clearly communicate how contributions improve patient care and staff satisfaction. The campaign included paid digital ads, social media, video, display, and television spots, even spotlighting the Orleans Health Hub Capital Campaign with creative storytelling.
Attain: Making Buildings Smarter with a Fresh Brand
Attain Technology Consultants specialize in making buildings smarter by integrating IT, AV, wireless networks, and security seamlessly. They needed a fresh face and a clear strategy to reflect their complex, tech-driven projects. Karmadharma delivered a full website overhaul with updated messaging and content. Digital campaigns were crafted to target different client streams, with A/B testing to optimize results. The new visual identity captures the essence of balancing multiple technologies so clients never have to worry—making workplaces smarter and more effortless.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – through support for Montfort Hospital and health-related campaigns.
- SDG 10: Reduced Inequalities – by aiding organizations like The Society of Saint Vincent de Paul in reaching marginalized communities.
- SDG 12: Responsible Consumption and Production – promoting sustainable business practices as a B Corp.
- SDG 17: Partnerships for the Goals – fostering long-term collaborations with clients and communities.
- SDG 5: Gender Equality – supporting The Cure Foundation’s breast cancer awareness and prevention efforts.
Going Digital with The Cure Foundation
The Cure Foundation’s mission is powerful: educate on breast cancer prevention, invest in treatment, and fund patient support. Facing the challenge of building a movement, Karmadharma helped them go digital—creating an army of supporters sharing their fight against breast cancer. The results? Nearly four times as many active crowdfunding campaigns and a whopping 250% increase in donations. This digital shift tapped into new demographics and energized the community like never before. It’s a testament to how strategic digital marketing can amplify impact and bring people together for a cause that matters.
