What This Project Is All About
Here’s the deal: this project is the pioneer of integrated influencer marketing. It’s all about understanding the why, creating the how, and teaming up with those who break boundaries and influence change. For over 16 years, it’s been transforming brands by transforming influencer marketing itself. This agency exists to do better—in their work, their team, and for the world. It’s a powerhouse in the advertising and market research industry, boasting a B Corp score of 100.3, which speaks volumes about its commitment to responsible business practices.
The Main Benefit: A Full Spectrum of Services
What really sets this project apart? The depth of expertise combined with a wide range of services that cover every angle of influencer marketing and beyond. Here’s a quick snapshot:
- Influencer Marketing: Crafting bespoke campaigns that tap into subcultures, build trust, and ignite attention.
- Video Production: Delivering top-tier video content for global campaigns and social media, with rapid, expert consultancy and editing.
- Strategic Marketing: Smashing business goals with marketing rooted in deep sector and audience insights.
- Creative Studio: Performance-led creative solutions that tell your brand’s story across platforms.
- Exclusive Talent Management: Hand-picked creators who grow your brand while advancing their careers.
- Social Media Management: Specialist management and bespoke content creation that grow communities and deliver jaw-dropping ROI.
- Paid Media & Performance: Targeted campaigns that ramp up awareness, traffic, sales, and conversions through expert optimisation.
Influencer Marketing: The Heart of the Strategy
Influencer marketing here isn’t just about numbers; it’s about starting from within subcultures. The goal? Forge unwavering trust, ignite widespread attention, and seize untapped audiences. It’s all about harnessing creator content to build genuine bonds, get instant, unfiltered feedback, and grow communities both on and offline. This approach turns influencer campaigns into powerful engines for brand growth and authentic engagement.
Video Production: Elevating Content to the Next Level
Step up your content game with video production that’s backed by decades of experience. This project delivers best-in-class consultancy, editing, and pre- and post-production services tailored to your goals, platforms, and placements. Whether it’s global campaigns or social media assets, the focus is on maximising performance with rapid turnaround and top-tier quality. It’s about making every frame count.
Strategic Marketing and Creative Studio: Smashing Goals with Creativity
Strategic marketing here goes beyond just reaching business goals—it’s about smashing them. The team plans and executes marketing activities rooted in a deep understanding of sectors and audiences. Trends and insights are unearthed, ideas generated, and brought to life in the Creative Studio. This in-house team of experts and award-winning directors craft performance-led, platform-native storytelling that helps brands write their next chapter. Cutting-edge tools and cross-disciplinary collaboration drive success every step of the way.
Project Impact: Driving Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering creator careers and sustainable influencer ecosystems.
- SDG 9: Industry, Innovation, and Infrastructure – pushing boundaries with innovative marketing and production techniques.
- SDG 12: Responsible Consumption and Production – promoting ethical influencer partnerships and content creation.
- SDG 17: Partnerships for the Goals – building networks that connect brands, creators, and audiences for mutual growth.
Social Media Management and Paid Media: Amplifying Reach and Performance
Social media management here is all about growing communities and making a real impact. The approach includes syncing strategies, scouting trends, crafting top-notch content, owning production, tracking analytics, and deftly handling any crises. This ensures ROI performances that truly impress. On the paid media front, targeted campaigns are launched and optimised continuously with KPI tracking and reporting. By leveraging an extensive influencer network, paid campaigns take brands from strength to strength, boosting awareness, traffic, sales, and conversions like never before.
