What is Good Tuesday?
Good Tuesday is a UK-based startup that’s making waves in the paper & paper products industry. Formerly known as Once Upon a Tuesday, this female-led stationery brand has rebranded with a fresh, design-led approach to organisation. They create stylish tools for people who want to get their lives in order — from annual calendars and diaries to weekly planners and notebooks. Every single product is thoughtfully printed in England, with sustainability and function at the heart of the process. Oh, and did we mention they’re a certified B Corp? Yep, they’re serious about doing business the right way.
Main Benefits of Good Tuesday’s Stationery
Here’s a quick snapshot of what makes Good Tuesday stand out:
- Free 48-hour UK delivery on orders over £10 — because who wants to wait?
- 100% recycled paper — eco-friendly from start to finish.
- Made in the UK — supporting local production and quality craftsmanship.
- BCorp Certified — a badge that shows commitment to sustainability and transparency.
- Over 100,000 five-star reviews — clearly, people love what they do.
Product Range That Covers Every Organising Need
Good Tuesday’s collection is impressively diverse. Whether you’re after calendars, planners, journals, or notebooks, they’ve got you covered. Their calendar range includes wall planners, monthly calendars, diaries, family planners with five columns, desk calendars, unbound and undated calendars, birthday calendars, and even fridge magnet planners. On the journals and notebooks side, you’ll find everything from reading and recipe journals to gardening, swim, travel journals, and habit trackers. It’s all about giving you the tools to organise every part of your life — in style.
The Mission Behind the Brand
At its core, Good Tuesday is on a mission to empower people. They want to help you take control of your time, plan with clarity, and create more space for what truly matters. It’s about feeling more focused, more present, and more in control — all through the art of planning, done beautifully. Their approach? Design products without any fluff. Just pure, functional, and stylish tools that make organising a joy, not a chore.
A Personal Touch from the Founder
Michele Ferron, who runs the business alongside her partner Angus Johnston and their team in Cornwall, brings a deeply personal story to the brand. Diagnosed with ADHD at 40, Michele knows firsthand how vital tools like to-do lists, calendars, and meal planners are for managing life’s chaos. Without even realising it, she built a business around the very tools that helped her function — and she’s passionate about helping others do the same. Whether you’re neuro-spicy or not, life really is better with a plan. Michele and the team are always eager to hear feedback and serve their community to the best of their ability.
Good Tuesday’s Impact on Sustainability and Business Ethics
- SDG 12: Responsible Consumption and Production — through 100% recycled paper and sustainable manufacturing.
- SDG 8: Decent Work and Economic Growth — supporting local UK production and fair business practices.
- SDG 13: Climate Action — reducing environmental impact with eco-friendly materials and processes.
- SDG 5: Gender Equality — led by a female founder, promoting diversity and inclusion.
- SDG 17: Partnerships for the Goals — certified B Corp status reflects collaboration for better business standards.
Why Good Tuesday is More Than Just Paper Goods
Good Tuesday isn’t just about stationery — it’s about creating a lifestyle that values clarity, intention, and sustainability. Their products help busy parents, students, and professionals alike to organise their days with ease and style. Plus, with artist collaborations and a trendy 2026 collection, they keep things fresh and inspiring. It’s stationery that’s designed to fit seamlessly into your life, helping you unlock more time for what really counts. And with fast shipping and a commitment to quality, it’s no wonder they’ve earned a loyal following.
