What Kiesing Human Brands Is All About
Kiesing Human Brands is all about making brands more human and sustainable. It’s not just marketing—it’s a journey to discover, design, and implement the true purpose and legacy of a brand, all while respecting sustainable marketing principles. Whether launching a new brand with a sustainable DNA or strengthening an existing one, Kiesing focuses on creating genuine connections that resonate deeply with people and the planet.
The Main Benefit: Building Brands That Truly Connect
At the heart of Kiesing’s approach is the idea that brands should be human—full of personality, dreams, and the power to change the world. Here’s what they bring to the table:
- Strategic Consulting tailored to sustainability challenges
- Branding & Communication that aligns with 17 SDGs and ESG frameworks
- Human Brands development to enhance genuine relationships with audiences and employees
- Creation of Sustainable Communication Strategies for both internal and external audiences
- Design of corporate identity, storytelling, and impactful content
- Employee Value Proposition (EVP) development and talent retention programs
- Trusted by brands like Pokitt, Diversey Portugal, PRO Formula, NOVV, and Brand’s Lab Program
Human Brands to Retain Talent
People want to work for companies that don’t just talk the talk but walk the walk—communicating values and leading sustainable transitions. Kiesing helps companies solidify their brand from the inside out, creating a workplace culture that attracts and keeps talent. It’s about making the brand’s human side shine, so employees feel connected, valued, and inspired.
Brand Architecture, Branding, and Communication
Launching a new brand with a sustainable DNA? Kiesing takes it from strategy to storytelling, design to launch campaigns, always with the motto #digitalforhumans. The process is dynamic and creative, ensuring every touchpoint reflects the brand’s core values and purpose. It’s marketing with empathy, respect, and a deep understanding of human emotional needs.
Creativity and Innovation at the Core
Creativity here isn’t just about pretty designs or catchy slogans. It’s problem-solving at its best. Kiesing’s methodology involves asking the right questions to get fresh, innovative answers. And it’s fun—because if it’s not fun, it’s not sustainable. Creativity is intelligence having a blast, and that energy infects every project, pushing brands to do more and better while staying ahead of market trends.
Project Impact: Aligning with Global Goals
- Supports the 17 Sustainable Development Goals (SDGs)
- Integrates Environmental, Social, and Governance (ESG) frameworks
- Promotes sustainable business objectives
- Enhances internal and external communication around sustainability
- Fosters genuine relationships between brands, people, and the planet
Why Kiesing Human Brands Stands Out
Kiesing sees brands as living, breathing human beings—with personality, desires, and dreams. This human brand model creates layers of characteristics that help brands connect deeply with their communities. It’s about being heard, trusted, and building real relationships—not just transactions. The approach is rooted in empathy, equality, sustainability, and respect for diversity, making every communication project a win-win-win-win: for the professionals, the company, the clients, and the community.
