What is AWAN (As We Are Now)?
Nobody’s got it all figured out. But feeling and looking good while trying? That’s where AWAN steps in. Born in Scandinavia and crafted in Portugal, AWAN is more than just a fashion label—it’s a fresh wave of modular luxury. The brand focuses on effortless silhouettes made from 100% biodegradable wood fibers, blending style with sustainability. It’s fashion that moves with you, designed to be easy to fit, easy to wear, and easy to love. AWAN’s collections include the 250 Preorder Collection, the 200 Collection, and the 170 Collection, each offering a variety of dresses, flow sets, tops, and bottoms. The vibe? Liberated fashion, as we are now.
Main Benefits of AWAN’s Approach
AWAN isn’t just about looking good—it’s about feeling sensational and moving freely. Here’s what makes it stand out:
- 100% biodegradable Tencel™ wood fibers—smooth, breathable, and consciously made.
- Comfort-first elegance that fits every occasion, from work to weekend.
- Modular pieces like Flow Sets that mix and match effortlessly, fitting together like puzzle pieces.
- Signature pieces such as the AWAN Wrap Dress, featuring an adjustable waist belt and practical pockets.
- Versatility redefined: wear it from day to night, home to cocktail party, without skipping a beat.
- Fabric that feels like a second skin—silky soft, breathable, and truly loving your body back.
The AWAN Collections
The AWAN project offers three main collections, each tailored to different style needs and preferences. The 250 Preorder Collection includes dresses, flow sets, tops, and bottoms, giving a broad range of options. The 200 Collection also features dresses, flow sets, tops, and bottoms, while the 170 Collection focuses exclusively on dresses. Each collection embodies AWAN’s commitment to comfort, elegance, and sustainability, making it easy to find pieces that fit seamlessly into any wardrobe.
Design Philosophy and Craftsmanship
At the heart of AWAN lies a design philosophy that values simplicity and intelligence. The pieces are crafted in Portugal with meticulous attention to detail, ensuring quality and durability. The use of Tencel™ lyocell jersey—a silky soft, breathable fabric—reflects a commitment to both comfort and elegance. AWAN’s designs are meant to be effortless, allowing wearers to feel confident and comfortable no matter where the day takes them. It’s about fashion that respects the body and the planet.
Sustainability and Fabric Care
AWAN’s dedication to sustainability goes beyond materials. The brand’s use of 100% biodegradable wood fibers means every garment is designed with the environment in mind. The fabric care instructions are straightforward, encouraging longevity and mindful use. Additionally, AWAN offsets its carbon footprint, reinforcing its commitment to reducing environmental impact. This conscious approach ensures that fashion can be both beautiful and responsible.
AWAN’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
About AWAN’s Story and Vision
The founding story of AWAN is rooted in a desire to create fashion that reflects the way people live today—dynamic, conscious, and ever-evolving. The brand’s vision embraces liberated fashion that adapts to the wearer’s lifestyle, promoting ease and elegance without compromise. From the design philosophy to the sustainable practices, AWAN invites everyone to explore a new kind of luxury—one that feels good, looks fabulous, and respects the planet. It’s fashion as we are now, in all our complexity and beauty.
