What the Project Is
Today is a design and innovation studio that helps organisations tackle important problems with the people who are most affected by them. Known for its creative expertise in Melbourne and beyond, this management consultant in the for-profits industry operates at the intersection of Service design, ux, strategic design, Technology, Digital, Business Design, Customer Experience, cx, and Design Research. Among its projects, there are experiences with a heartbeat – an audio companion crafted for the Sydney Modern Project – and systems with a heartbeat – a new way to access online assistance during family violence. There are also services with a heartbeat, co-creating an equitable and inclusive future for football, and stories with a heartbeat aimed at preventing violence against women and girls with disabilities. This unique approach ensures that every design and innovation output resonates with genuine social impact and clarity of purpose… all while staying true to a friendly, energetic vibe.
Main Benefit
- B Corporation status with a strong bcorp score of 121.8
- Expertise in Melbourne’s booming creative and tech scene
- Specialisation in Service design, ux, and strategic design
- Proficiency in Technology, Digital, Business Design, Customer Experience, cx, and Design Research
- Proven track record as a management consultant in the for-profit industry
Innovative Project Narratives
Every project carries its own narrative and pulse – a heartbeat that speaks to the very core of what design and innovation should achieve. The audio companion for the Sydney Modern Project encapsulates this narrative by delivering experiences that are as engaging as they are thoughtful. Equally, the online assistance system for family violence introduces a radically new digital route to help those in need, drawing on a potent mix of technology, empathy, and design research. This studio’s work with football aims to co-create inclusive and equitable futures, while also tackling vital social issues like violence against women and girls with disabilities. These projects are more than just initiatives – they are stories of empowerment, inclusion, and purposeful impact.
How the Studio Works
At the heart of this innovative journey is a working method that is both inventive and hands-on. The studio’s process is driven by experimentation and collaboration with the people most affected by the issues at hand. It is a participatory endeavour led by a multidisciplinary team that makes breakthroughs in real time. This approach is not only about design aesthetics but also about embracing the nuance of human experience… thinking unconventionally and acting collectively are the hallmarks of its culture. Every idea is a seed that, when nurtured through this hands-on and participatory process, blossoms into impactful solutions.
Purpose-Driven Partnerships
Client partnerships focus on organisations that are as dedicated to making a difference as the studio itself. These collaborations are built on shared values and a mutual commitment to social and environmental excellence. Today’s studio stands out as a proudly inclusive organisation that actively supports LGBTQIA+ communities and champions the movement toward equality. With the proud legacy of being a certified B Corporation since its launch in Australia ten years ago, every project reflects the ethos of walking the talk of a “for good” business. The studio’s engagement in strategic design and business innovation underscores its commitment to both creative excellence and societal well-being… a combination that drives continuous progress.
Legacy and Local Culture
Embedded in the vibrant cultural setting of Melbourne is an acknowledgment of deeper histories and ongoing relationships with the land. The studio’s Victorian location sits on the traditional lands of the Wurundjeri/Woiwurrung people of the Kulin Nation – a legacy sustained for more than 65,000 years. This respect for local culture and history infuses the studio’s projects, aligning them with enduring values of stewardship and community care. The narrative is interwoven with moments of reflective pause, affirming that design, at its best, is as much about honoring the past as it is about shaping the future. In this way, every project carries an inherent responsibility to maintain balance between innovation and tradition.
Project Impact
- SDG 5: Gender Equality – Addressing violence against women and girls with disabilities
- SDG 10: Reduced Inequalities – Co-creating equitable futures in sports and beyond
- SDG 16: Peace, Justice, and Strong Institutions – Offering new avenues for online assistance during family violence
- SDG 17: Partnerships for the Goals – Collaborating with purpose-driven organisations for social and environmental impact
Community and Future Action
This dynamic studio’s commitment to innovation and socially driven design extends into a future filled with possibility and promise. With a focus on digital transformation and customer experience that remains deeply rooted in community values, the studio continues to push boundaries and redefine traditional paradigms. Whether crafting pulse-quickening audio experiences, developing forward-thinking online systems, or formulating strategies that embrace inclusivity on all fronts, every venture is seen as an opportunity to reinforce both identity and impact. The blend of inventive methodologies, technical prowess, and genuine human empathy sets a tone that is both casual and engaging… inspiring confidence among all who experience its work. With its roots firmly planted in local culture, and its gaze fixed on a transformative future, this studio is not just shaping projects; it is shaping the narrative of sustainable, inclusive design for tomorrow.
