What Mesura Is All About
Mesura is a model for creativity. It’s not just about making things; it’s about stepping into the unknown first, then reimagining how Architecture and Design are practiced. Their creative practice? It’s broad — ranging from Objects and Resources to Editorial and Projects. This approach makes Mesura stand out as a hub for durable creative solutions that truly push boundaries.
Main Benefits of Mesura’s Approach
Here’s what makes Mesura’s work tick:
- Durable creative solutions that last
- Innovative projects like Studio 61 and Casa Batlló Contemporary
- Engagement with cultural assets such as Wadi Hanifah
- Participation in major events like Marset Salone Mobile 2025 and ArcoMadrid Guest Lounge 2025
- Diverse editorial contributions including Portugal Journal and Alula Journal
- Unique object designs like Stool 001 and Mesura Sweatshirts in Off-White and Forest Green
Exploring Mesura’s Projects
The projects portfolio is impressive and varied. From the sleek lines of Studio 61 to the contemporary twists on Casa Batlló, each project tells a story. Cultural heritage is honored through the Wadi Hanifah Cultural Assets and the Museum of the Incense Road. Then there’s the residential side — think Sundial House, Sierra Blanca Residences, Indian Beach Houses, and Villa AM. Each one crafted with a distinct vision, blending creativity with functionality.
Editorial Work That Inspires
Mesura’s editorial contributions add another layer to their creative practice. Publications like Portugal Journal and Alula Journal showcase thoughtful perspectives, while Agora: Lev Bratishenko brings fresh voices into the conversation. It’s not just about design; it’s about sharing ideas and sparking dialogue across disciplines.
Objects That Define a Style
The object line-up is minimalist yet impactful. Pieces like Stool 001, Console 001, and Low Table 001 offer clean, functional design. Dining Table 001 and Side Table 001 complement these with versatility. And for a touch of lifestyle, the Mesura Sweatshirts in Off-White and Forest Green bring the brand’s aesthetic into everyday wear. It’s design you can live with — literally.
Project Impact on Sustainable Development Goals
- SDG 9: Industry, Innovation, and Infrastructure — through innovative design and architecture
- SDG 11: Sustainable Cities and Communities — by reimagining urban and cultural spaces
- SDG 12: Responsible Consumption and Production — focusing on durable, sustainable solutions
- SDG 13: Climate Action — integrating environmental awareness into creative practices
Getting in Touch and Staying Connected
Want to learn more or keep up with Mesura’s latest? Reach out at info@mesura.eu. Or, if social media’s more your thing, follow along on Instagram and LinkedIn. It’s a great way to stay inspired and see what’s next on their creative journey.
What MESURA actually does
MESURA is an architecture and design studio led by five named partners: Carlos Dimas, Jaime Font, Jordi Espinet, Benjamin Iborra, and Marcos Parera. The studio’s project list spans cultural, residential, and commercial work, including the Wadi Hanifah Cultural Assets, the Museum of the Incense Road in AlUla, Casa Batllo Contemporary, and the El Gouna Main Gate development.
Much of the studio’s recent work centers on AlUla, Saudi Arabia, including the Sundial House and AlUla Music Hub, alongside cultural and retail projects in Spain such as Vasto Gallery and installations for Marset, Nanimarquina, and Roca at Milan’s Salone del Mobile.
Where the work shows up
- Cultural heritage projects: Wadi Hanifah Cultural Assets and the Museum of the Incense Road, AlUla.
- Urban development: El Gouna Main Gate and Development.
- Design installations: Salone del Mobile installations for Marset, Nanimarquina, and Roca, and the ArcoMadrid Guest Lounge 2025.
Why this belongs on a sustainability directory
MESURA supports SDG 11 (Sustainable Cities and Communities) through cultural heritage and urban development projects, such as the Wadi Hanifah Cultural Assets and El Gouna development, that integrate environmental awareness and cultural preservation into the built environment rather than treating them as separate concerns.
Frequently asked questions
Where is MESURA based, and who uses it?
MESURA is an architecture and design studio led by five named partners, including Jordi Espinet, with a project portfolio spanning Spain, AlUla in Saudi Arabia, and Egypt, working with cultural institutions and developers on heritage and urban projects.
Which SDGs does MESURA support, and how?
MESURA supports SDG 11 (Sustainable Cities and Communities) through projects like the Wadi Hanifah Cultural Assets and El Gouna Main Gate development, which integrate cultural preservation and environmental awareness into urban and heritage architecture.
How is MESURA verified as a sustainability project?
MESURA has not published a third-party sustainability certification on its own site; its impact is documented through its named, publicly viewable project portfolio, including the Wadi Hanifah Cultural Assets and Museum of the Incense Road.
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