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Home / Blog / What Are the Sustainable Development Goals? A Practical Guide

What Are the Sustainable Development Goals? A Practical Guide

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What are the Sustainable Development Goals? A practical guide to the UN’s 17 SDGs, how they’re measured, and why they matter to businesses and individuals.

SDG Explainer

What Are the Sustainable Development Goals? A Practical Guide

Keys for Tomorrow Editorial
·
Sustainability Data
·
August 2026
On This Page

  • What are the Sustainable Development Goals?
  • Who created the SDGs, and why?
  • How are the Sustainable Development Goals organized?
  • How is progress toward the SDGs measured?
  • Why do the SDGs matter to businesses and individuals?
  • Frequently asked questions

The Sustainable Development Goals are 17 targets adopted by all 193 United Nations member states in 2015, covering everything from ending poverty and hunger to fighting climate change and building peaceful institutions. Together they form a shared global plan, with a target completion date of 2030, for making progress on the world’s most pressing social, economic, and environmental problems at the same time rather than one at a time.

What are the Sustainable Development Goals?

The Sustainable Development Goals, often shortened to SDGs, are a set of 17 interconnected objectives adopted by the UN General Assembly on 25 September 2015 as part of the 2030 Agenda for Sustainable Development. Each goal addresses a distinct area, such as clean water, gender equality, or responsible consumption, but the framework is explicitly designed so the goals reinforce each other. Progress on SDG 1 (No Poverty), for instance, is understood to depend partly on progress on SDG 8 (Decent Work and Economic Growth) and SDG 4 (Quality Education), not on any single goal in isolation.

Unlike a corporate strategy document, the SDGs are not legally binding. They function as a common reference framework: governments, companies, nonprofits, and investors use the same 17 goals and 169 underlying targets to describe what “sustainable progress” means, which makes it possible to compare initiatives across countries and sectors using a shared vocabulary.

Sustainable Development Goals illustrated as an interconnected network of global impact areas

Who created the SDGs, and why?

The SDGs were negotiated and adopted by United Nations member states, replacing the earlier Millennium Development Goals (MDGs), which ran from 2000 to 2015. The MDGs focused mainly on developing countries and poverty reduction; the SDGs were deliberately built to apply to every country, rich or poor, and to cover a far broader set of interlinked issues, including climate action and sustainable industry, that the MDGs did not address directly.

The framework itself lives on the UN’s own site at sdgs.un.org, which remains the authoritative source for the official goal descriptions, targets, and indicators referenced throughout this article.

How are the Sustainable Development Goals organized?

Each of the 17 goals breaks down into a set of specific targets, 169 in total, and each target is tracked using one or more official indicators. SDG 6 (Clean Water and Sanitation), for example, includes a target on universal access to safe drinking water, tracked through indicators like the proportion of the population using safely managed drinking water services. This three-layer structure, goal, target, indicator, is what turns a broad ambition into something governments and organizations can actually report progress against.

On the Keys for Tomorrow directory, this same goal-level structure is used to organize the project catalog itself: every cataloged project is tagged to the SDG or SDGs it most directly supports, so a reader interested in one goal can browse real initiatives working on it rather than reading about the goal in the abstract. The SDGs hub page lists all 17 goals with a project count for each.

How is progress toward the SDGs measured?

Progress is tracked through the 169 targets’ official indicators, reported by national statistical offices to the UN and reviewed annually in the UN Secretary-General’s SDG Progress Report. At the halfway point to the 2030 deadline, that reporting showed only a minority of targets on track globally, with climate action and biodiversity-related goals among the furthest behind schedule, which is part of why goal-specific initiatives, not just national policy, have become a larger part of how progress actually gets made.

This is also where directories like Keys for Tomorrow fit into the picture: rather than tracking national indicator data directly, the platform catalogs individual organizations and initiatives that are working toward specific goals, currently spanning more than 11,000 published project profiles tagged across all 17 SDGs and organized by industry category and country.

sustainable development goals global progress and impact tracking concept diagram

Why do the SDGs matter to businesses and individuals?

For companies, the SDGs have become a common language for describing impact to investors, customers, and regulators, particularly as ESG reporting requirements expand. A business doesn’t need to address all 17 goals; most credible sustainability strategies focus on the two or three goals most relevant to what the organization actually does, then measure progress against those specifically rather than making broad, unverifiable claims.

For individuals, the SDGs offer a practical filter for evaluating where support, whether that’s a purchase, an investment, or volunteer time, is likely to have a verifiable effect. Browsing real, cataloged initiatives by goal, rather than relying on general claims of “sustainability,” is one concrete way to apply that filter. The Keys for Tomorrow directory’s category and country views make that possible alongside the SDG view.

Frequently asked questions

How many Sustainable Development Goals are there?

There are 17 Sustainable Development Goals, adopted by UN member states in 2015, each broken down into more specific targets and indicators.

What is the deadline for the Sustainable Development Goals?

The SDGs were adopted as part of the 2030 Agenda for Sustainable Development, meaning 2030 is the target date for the goals and their underlying targets, though official UN reporting indicates many targets are currently behind that schedule.

What counts as an SDG-aligned project on Keys for Tomorrow?

A project is tagged to a specific SDG on Keys for Tomorrow when its work directly and verifiably supports that goal, sourced and cross-referenced against directories like B Corp, 1% for the Planet, and the Solar Impulse Foundation before being cataloged.

See the Sustainable Development Goals in action

Explore SDG-aligned projects on Keys for Tomorrow, organized by goal, category, and country.

Browse by SDG →


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