What is Wild?
Wild is shaking up the personal care scene with a fresh take on natural deodorant and bathroom essentials. This project tackles the mountain of waste created by single-use bathroom products by offering high-performing, sustainable alternatives that don’t skimp on convenience or effectiveness. At its core, Wild is all about ditching throwaway culture with reusable deodorant applicators and body wash cases made from durable aluminum — designed to last a lifetime. Instead of tossing plastic, customers refill their cases with bamboo pulp refills delivered right to their door. It’s personal care that’s easy on the planet and your routine.
Main Benefits of Wild’s Approach
Here’s why Wild stands out in the personal care world:
- Save up to 30% on Halloween bundles and seasonal gift sets, making sustainable choices affordable.
- Diverted 80 tonnes of throwaway deodorants from landfill — that’s a serious impact.
- 24 hours of odour protection, scientifically proven to keep you fresh even on the busiest days.
- Made with natural ingredients — no aluminum salts, parabens, or sulfates, just plant-powered goodness.
- Seven great-smelling scents that not only fight odour but also keep your skin smooth and moisturized.
- Every product purchase helps plant trees through a partnership with ONAMISSION, making Wild carbon negative.
Natural Ingredients That Work
Wild’s formulas are crafted with premium natural ingredients that target odour-causing bacteria while nourishing the skin. Unlike many conventional deodorants loaded with harsh chemicals, Wild skips aluminum salts and synthetic nasties. Instead, it relies on plant-based power to keep armpits fresh and happy. Plus, all products are certified vegan and cruelty-free, so they’re kind to animals and the environment alike. It’s personal care that feels good — inside and out.
Refillable and Plastic-Free Packaging
One of Wild’s biggest wins? Its commitment to reusable packaging. The deodorant applicator and body wash case are made from sturdy aluminum, built to last a lifetime. When it’s time for a refresh, customers simply order bamboo pulp refills that slide right into the cases. This clever system cuts down on plastic waste dramatically — every refill saves over 30 grams of plastic from heading to landfill. It’s a simple swap that adds up to a huge difference.
Supporting a Sustainable Lifestyle
Wild isn’t just about products; it’s about changing habits. By offering natural, refillable personal care options, it encourages people to rethink their bathroom routines and reduce their environmental footprint. The brand’s mission is clear: to fight throwaway culture and promote products that last, refill, and respect the planet. Plus, with every purchase, customers contribute to reforestation efforts, helping to grow the Wild forest and keep the planet thriving.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — through refillable packaging and waste reduction.
- SDG 13: Climate Action — by being carbon negative and planting trees with every purchase.
- SDG 15: Life on Land — supporting reforestation and biodiversity via the Wild forest initiative.
- SDG 3: Good Health and Well-being — providing safe, natural personal care products free from harmful chemicals.
More Than Just Deodorant
Wild’s range goes beyond deodorant, offering a full suite of personal care essentials like body wash, lip balm, hand wash, mini deodorants, soap bars, and shampoo bars. Each product follows the same ethos: natural ingredients, sustainable packaging, and a commitment to quality. Whether it’s a quick refresh or a full bathroom overhaul, Wild makes it easy to choose products that align with a greener lifestyle — no compromises needed.
