What is Vendis Capital Management?
Vendis Capital Management is a specialist investor focused on consumer scale-ups. They actively support companies aiming to take the next big step—whether that’s internationalisation, digitalisation, expanding product categories, or breaking into new sales channels. Their approach is simple: invest in what they understand, are passionate about, and where they can truly add value. Over the past 20 years, Vendis has honed the art of investing exclusively in consumer companies, building a reputation as an international team of experienced investors who believe in teamwork to drive success.
Main Benefits of Partnering with Vendis Capital
Vendis Capital offers more than just capital; they bring decades of expertise in scaling consumer companies internationally. Here’s a snapshot of what they deliver:
- Investment in over 50 consumer businesses with a proven track record
- Expertise in defining 3C growth strategies: channels (wholesale, retail, online B2C, online marketplaces), countries (international roll-out), and categories (innovation, assortment, pricing, communication)
- Support in building organisations through investments in people, systems, and processes
- Execution of buy-and-build strategies that accelerate growth via targeted acquisitions
- Active board participation, providing strategic insight while leaving day-to-day management to the company
- International presence with 6 offices and a diverse team representing 6 nationalities
- Equity tickets ranging from €10m to €60m, focusing on profitable scale-ups with sales between €10m and €300m and EBITDA between €3m and €30m
How Vendis Supports Entrepreneurs
Vendis Capital works closely with entrepreneurs in all kinds of situations. Whether it’s helping them scale their business to new heights or managing transitions during personal life changes, the team partners with founders to navigate the journey ahead. They’re not just investors; they’re collaborators who bring fresh perspectives and challenge management on strategic projects. The goal? To help entrepreneurs take their companies to the next level with confidence and clarity.
The Vendis Investment Style
Their style is distinct—informal, no-nonsense, hard-working, and fair. Vendis aims to be a stable and valuable partner for management teams and co-shareholders alike. Open communication and mutual respect form the foundation of their collaborative partnerships. They focus on what truly matters, steering clear of distractions, and bringing a purpose-driven mindset to every investment. While they stay actively involved at the board level, they trust the company’s management to handle daily operations, stepping in with intel, analysis, and brainstorming when it counts.
International Reach and Network
With an international team spread across six offices and representing six nationalities, Vendis Capital boasts a network that’s second to none in the consumer sector. Their combined experience opens doors to advisors, industry experts, talented managers, and key contacts who can make real change happen. This global footprint allows them to support companies not just locally but across Europe, the US, and Asia, helping brands grow their sales and build global brand equity.
Project Impact and Sustainable Growth
- SDG 8: Decent Work and Economic Growth – fostering profitable scale-ups and job creation
- SDG 9: Industry, Innovation, and Infrastructure – supporting digitalisation and innovation in consumer companies
- SDG 12: Responsible Consumption and Production – integrating sustainability and social responsibility into investment processes
- SDG 17: Partnerships for the Goals – building collaborative partnerships with entrepreneurs and stakeholders
What Vendis Looks For in Investments
Vendis targets consumer companies with a direct value proposition to consumers, embracing all distribution models—from offline to online, brands to retail, goods to services, branded to private label, food to non-food. They focus on growth potential across the 3 C’s: category, channel, and country, including roll-out and buy-and-build opportunities. Their European footprint centers on Benelux, France, DACH, and the Nordics, with add-on acquisitions globally. Deal types vary widely, including majority and minority stakes, 100% sales, owner buy-outs, MBOs, MBIs, LBOs, growth capital, and P2P transactions. Simply put, Vendis is flexible and ready to back companies poised for international growth with a long-term, patient investment approach.
