What is the QWSTION Project?
QWSTION is all about shaking up the way things are designed, made, and used – aiming to find better ways. Their bags and everyday goods? They’re designed for circularity and made from plants instead of plastic. It’s a fresh take on products that usually end up as waste, because most items made today have no end-of-life solution. Since 2008, QWSTION has been questioning why this is the norm and using that curiosity as a platform to explore, learn, and create solutions. The result? Bags and everyday goods crafted from plants, not plastic. Oh, and by the way, they’re a certified B Corp.
Main Benefits of QWSTION’s Approach
Here’s why QWSTION stands out:
- B Corp score of 97.9 – a testament to their commitment to social and environmental performance.
- Cradle to Cradle Certified® 100% biodegradable Bananatex® fabric made from naturally cultivated abacá fibres.
- Elimination of waste and pollution through a closed-loop supply chain.
- Products designed with circularity and sustainability at their core.
- Transparency in production, with BSCI-certified locations in Asia and the EU.
- A flagship store in Zürich where customers can see and feel the products firsthand.
Material Innovation at the Heart
Since day one, QWSTION has centered its creative process around material research. This focus has opened doors to new possibilities in fabrics, construction, and production. The game-changer? Their Bananatex® fabric, made from natural banana fibres, which fully embodies their circular vision. But it’s not just the fabric – every component of their bags is thoughtfully developed to meet high standards of sustainability and functionality. This dedication to natural, plant-based materials means their products are plastic-free and built to last.
Transparency Builds Trust
Trust is key, and QWSTION knows it. That’s why they’re all about sharing the what, why, and how behind their creations. From their BSCI-certified production sites in Asia and the EU to inviting community critiques, they keep their doors wide open. Their B Corp profile and studio process are out in the open, too. If you’re in Zürich, their Limmatstrasse flagship store is the perfect spot to dive into their answers and see the process up close.
Design That’s Functional and Timeless
QWSTION aspires to create bags and everyday goods that are not only beautiful but also long-lasting. Made from plants instead of plastic, these objects unite responsibility with functionality and timeless aesthetics. Inspired by Swiss modernist heritage, their products are designed to be worn every day, in all kinds of environments. With each production run, they aim to improve quality, functionality, and sustainability – a continuous journey toward better design.
QWSTION’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
Why Circularity Matters
Circular design isn’t just a buzzword here – it’s the foundation. QWSTION’s vision is regenerative: waste and pollution are eliminated and replaced with closed-loop supply chains. This means products and systems that don’t just reduce harm but actively regenerate the planet and benefit its people. Their commitment to circularity is evident in everything from the natural fibres they use to the way they think about the entire lifecycle of their products. It’s a bold, necessary step toward a more sustainable future.
