What is Purpose?
Purpose is a global team of campaigners, creatives, strategists, digital and impact specialists — all driven by one clear mission: to move people to remake the world. They’re not just about ideas; they’re about action. Using creative storytelling and breakthrough campaigns, Purpose shifts narratives, drives change, and influences decision makers across the globe. Since 2009, their movement-building projects have delivered measurable impact, working with world-leading philanthropies, brands, and NGOs. Their local teams span continents — from India and Brazil to Indonesia, the US, UK, and Kenya — all united by a shared passion for impact.
Main Benefits of Purpose’s Work
Purpose’s approach is rooted in deep research and cultural understanding, ensuring every campaign hits the mark. Here are some key facts and figures that highlight their impact:
- Since 2009, Purpose has focused on six critical issue areas: Environment & Climate, Public Health, Equity, Childhood, Youth & Education, Mis & Disinformation, and Democracy & Human Rights.
- They collaborate with major partners like the United Nations, Bill and Melinda Gates Foundation, Rockefeller Foundation, Ikea, Unilever, Starbucks, and more.
- Purpose operates offices in eight global cities including New Delhi, London, New York, Jakarta, Nairobi, Paris, Sydney, and São Paulo.
- Their campaigns range from fighting mis- and disinformation with the UN to creating community-led air pollution movements and supporting female climate champions in India.
- Purpose’s B Corp score stands at an impressive 81.1, reflecting their commitment to social and environmental performance.
Purpose’s Expertise and Approach
At the heart of Purpose’s work is a belief in intersectional responses — tackling problems by collaborating with underrepresented audiences, impacted communities, and unexpected allies. They don’t just create campaigns; they build movements. Their expertise spans strategy, creative development, campaign mobilization, and impact measurement. They define ambitions by leveraging research and insights, always guided by equity, authenticity, and cultural understanding. Then, they mobilize people with creative campaigns that inspire action. And finally, they measure impact with precision and data, ensuring every effort counts.
Innovative Campaigns and Projects
Purpose’s portfolio is diverse and dynamic. From “Purpose Climate Lab,” which takes a justice-focused approach to climate campaigning, to “Verified,” a partnership with the United Nations fighting mis- and disinformation, their projects are cutting-edge. Other standout initiatives include “Together for Play,” a movement helping children grow through play, and “Baatein Unlocked,” which removes stigmas around sexual and reproductive health among Indian youth. They also lead “Live + Breathe,” a community-led air pollution movement, and the “Women Climate Collective,” empowering India’s next generation of female climate champions. Each campaign is designed to inspire, engage, and create real-world change.
How Purpose Works
Purpose believes that real impact comes from collaboration and innovation. They experiment in real-time, discovering and amplifying the best new strategies for public mobilization and storytelling on major issues. Their work is driven by a commitment to equity and authenticity, ensuring that voices from all walks of life are heard and valued. This approach allows them to tackle tomorrow’s biggest problems today — with creativity, courage, and a deep sense of purpose.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being — through public health campaigns and fighting misinformation.
- SDG 4: Quality Education — by supporting childhood, youth, and education initiatives.
- SDG 5: Gender Equality — empowering women climate champions and addressing reproductive health stigmas.
- SDG 10: Reduced Inequalities — focusing on equity and inclusion in all campaigns.
- SDG 13: Climate Action — leading climate justice and air pollution movements.
- SDG 16: Peace, Justice, and Strong Institutions — promoting democracy, human rights, and fighting disinformation.
Connecting with Purpose’s Global Team
Purpose’s strength lies in its global presence and local expertise. With offices in cities like New Delhi, London, New York, Jakarta, Nairobi, Paris, Sydney, and São Paulo, they maintain close connections to the communities they serve. This local insight fuels their global campaigns, making them relevant and impactful. Whether it’s a digital campaign for child safety or a groundbreaking climate initiative, Purpose’s teams bring passion, creativity, and strategic thinking to every project — all with one goal in mind: to remake the world for the better.
