What is Maximice Events Group?
Maximice Events Group stands out as the largest owner-managed Destination Management Company (DMC) in Spain, boasting 10 local offices across the country. Since its founding in 2008, the company has been crafting live, hybrid, and digital events for clients worldwide. It’s a unique blend of German precision and Spanish passion, led by Markus Müller and Juan M. Caldentey. From day one, Maximice has grown sustainably—not just in numbers but in environmental awareness, financial stability, and expanding local presence. Based in Mallorca, this company makes event management in Spain feel effortless, offering a full 360-degree service that’s always on-brief, on-time, and on-budget.
Main Benefits of Choosing Maximice
Here’s a quick snapshot of what makes Maximice a top choice:
- 10 local offices spread throughout Spain
- Founded in 2008 with over a decade of experience
- Core team of 35 dedicated experts
- Two specialized business units: MICE & Automotive
- Strong focus on fairness, loyalty, respect, and transparency
- Headquartered in Palma de Mallorca, coordinating all operations
- Trusted by major car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, and Ford
Specialized Business Units: MICE
The MICE unit at Maximice is all about incentives, meetings, team buildings, product presentations, and more. But it’s not just about organizing events or piecing together services. It’s about creating moments that resonate—events that spark emotions and leave lasting memories. The team approaches every project with passion, creativity, and a commitment to the highest quality standards. It’s event management that goes beyond the surface, aiming to make every occasion unforgettable.
Specialized Business Units: Automotive
The Automotive unit is tailored to the unique demands of car and motorbike launches, driving experiences, press events, and training sessions. With 20 years of experience working alongside renowned manufacturers, Maximice has built strong relationships with authorities, government bodies, and police. Their insider knowledge of scenic and secret routes, plus the best photo spots, is unmatched. This expertise ensures every automotive event runs smoothly and impresses all participants.
The Leadership Behind Maximice
Markus Müller, the CEO and Co-Founder, is the strategic brain behind the company. Originally from Aschaffenburg, he found his home in Mallorca back in 2002. Markus combines analytical skills with a passion for innovation and perfection, steering Maximice toward continued success. On the other hand, Juan Miguel Caldentey, also CEO and Co-Founder, brings the heart and soul. Born in Palma de Mallorca and raised in a family with deep tourism roots, Juan Miguel infuses the company with genuine Mallorcan passion. His background in Hotel Management and Food & Beverage, plus experience running a popular restaurant chain, adds a unique flavor to the business.
Project Impact and Sustainability
- Promotes sustainable growth in human resources and local branches
- Emphasizes environmental awareness in all operations
- Supports financial security and transparency for clients
- Fosters fairness, loyalty, and respect as core company values
- Contributes to local economies through extensive regional presence
Contact and Headquarters
Maximice Events Group, S.L. is headquartered in the heart of Palma de Mallorca at Carrer Gremi d’Hortelans, 11, 07009. From this central hub, the company coordinates its ten local offices and two specialized units, ensuring seamless event management across Spain. Whether it’s a corporate meeting or an automotive launch, Maximice is the trusted local partner making it all happen.
