What is ManejeBem?
ManejeBem enables agricultural technical assistance in Brazil, connecting family producers, technicians, and industries for more sustainable agriculture. The project started with a simple idea – to connect people in the agricultural community via a WhatsApp group. Initially, the group was a small collection of individuals who timidly exchanged knowledge, but over time, the shared information grew exponentially. This organic evolution helped shape a network that now acts as a powerful technological tool integrated into the daily lives of producers. The initial concept came out of a desire to reach more farmers quickly, especially when the founders realized that traditional agricultural consulting methods were not fast enough to benefit all family farmers across Brazil.
Main Benefits of the Initiative
ManejeBem acts as a catalyst for change, emphasizing transparency, innovation, and data-driven decision-making in agribusiness. The project not only stands as a testament to the potential of rural communication but also brings several key figures and facts to the forefront:
- B Company Status: ManejeBem is officially recognized as a B Company, reflecting its commitment to social and environmental responsibility.
- Digital Transformation: The initiative revolutionizes agribusiness by simplifying and structuring data collection.
- Sustainable Development: It promotes safe decision-making practices and has a significant positive impact on local communities.
- Team Excellence: The project is powered by a dedicated team of 26 professionals, each contributing unique skills and passion to drive sustainable growth.
- B Corp Score: The company achieved a B Corp score of 124.6, underscoring its strong commitment to ethical practices and innovation.
History and Evolution
The roots of ManejeBem can be traced back to the establishment of Fitocon, the first agricultural consulting company formed by its founders. The challenge was clear – reaching all family farmers in a vast country like Brazil would take time. The solution emerged from a simple WhatsApp group, where daily questions, shared experiences, and modest yet valuable expertise allowed the network to expand organically. Juliane Blainski, the CEO of ManejeBem, stated, “When we set up Fitocon, our first agricultural consulting company, we felt it would take a long time to reach all family farmers in Brazil. We wanted to reach more farmers more quickly.” This narrative hints at a slow start that blossomed into a robust communication network, highlighting the evolution from casual dialogue to a structured technological tool that assists in everyday farm management.
Core Values and Principles
At its core, ManejeBem thrives on the ideals of IMPACT, TRANSPARENCY, PROTAGONISM, HUMAN VALORIZATION, DATA DRIVEN approaches, and INNOVATION. These values aren’t just buzzwords – they define the way information is exchanged and decisions are made. The project promotes short-term impact and improved living conditions in rural communities, while establishing long-standing relationships based on honesty. It also empowers people to be the protagonists of their own stories. There’s a deep love for data that supports development, and there is relentless ambition to break barriers and shorten distances between the impossible and the possible.
The ManejeBem Team
The strength of ManejeBem lies in its team, currently composed of 26 incredible people. Each team member brings a unique blend of skills, passion, and experience to the table. This diverse group works together to provide excellence in every project and cultivates an inclusive, results-oriented culture. The collaboration within the team encourages constant growth and learning, all while focusing on creating a more sustainable and inclusive future for rural communities. It’s the dynamism and dedication of this team that transforms innovative ideas into practical solutions in the field.
Project Impact and SDGs
- No Poverty – By promoting better living conditions through short-term impact.
- Zero Hunger – Facilitating access to agricultural technical assistance and sustainable practices.
- Quality Education – Empowering rural communities through the exchange of knowledge and expertise.
- Decent Work and Economic Growth – Creating reliable pathways for data-driven decision-making in agribusiness.
- Reduced Inequalities – Ensuring rural producers are valued and encouraged to grow within an inclusive environment.
- Climate Action – Driving sustainable agriculture practices that support environmental preservation.
Connecting Rural Communities through Technology
ManejeBem also encompasses ManejeChat – a software tool designed specifically for agricultural technical assistance. ManejeChat connects family producers to the industry, promoting the collection of social, environmental, and economic data from rural communities. This smart tool is seamlessly integrated into the daily routines of producers, making information exchange and problem-solving more efficient. Through innovative technology and community collaboration, ManejeBem not only simplifies data collection but also builds a bridge between tradition and digital transformation in Brazilian agribusiness. The approach may seem casual – almost like a friendly chat among neighbors – yet it is grounded in robust technology and a strategic vision for a more connected future.
