What is Helsinki Outlet?
Back in 2015, Finland was missing something pretty essential—a true outlet village. While Europe boasted around 250 outlet villages, including spots in other Nordic countries, Finland had none. That’s when Ådne Søndrål stepped in. Known not just for his Olympic and World Championship wins in speed skating but also as an expert in the outlet business, Søndrål approached this challenge with the mindset of a competitive athlete. After digging deep into market research, he concluded that an outlet village had to be built right in the capital region. Alongside a group of Norwegian outlet pros and investors, Søndrål set out to create a commercial destination they could truly shape with their expertise.
The journey wasn’t without its bumps. Finding the right local partners in Finland took time, and construction delays slowed things down. Since Helsinki Outlet was one of the first of its kind in Finland, assembling a strong local team was crucial to get things moving. Luckily, local experts came on board, all sharing a passion for creating high-quality brand store operations. Fast forward six months, and on November 1, 2019, Helsinki Outlet opened its doors. But this isn’t just any shopping center—carefully selected brand stores, a mix of well-known international names and popular domestic brands, make it a unique experience that draws visitors from all around.
Main Benefits of Helsinki Outlet
Here’s a quick snapshot of what makes Helsinki Outlet stand out:
- Opened on November 1, 2019, after thorough market research and local collaboration
- One of Finland’s first outlet villages, located in the capital region
- Carefully curated brand stores featuring international and domestic top brands
- Offers a unique shopping experience that attracts a diverse crowd
- Built with a strong focus on sustainability and community values
Sustainability at the Core
Helsinki Outlet isn’t just about shopping—it’s a community of open-minded, responsible doers and dreamers. The village welcomes new ideas, feedback, and inspiration from the world and its diverse people. It’s a place where everyone can be themselves, and actions truly speak louder than words. The team behind Helsinki Outlet is committed to doing better for the community, society, and the environment. This mindset attracts partners who share the same vision of building a sustainable, inviting, and unique shopping destination.
The sustainability strategy focuses on two key areas: best-in-class property management and happy people. Energy use is optimized daily—covering everything from water and ventilation to heating, AC, lighting, and yard heating. Electricity comes 100% from renewable sources, and district heating partners aim to follow suit by 2030. Helsinki Outlet is working on a carbon footprint calculation and reduction plan, targeting carbon neutrality or negativity by 2030. Expansion plans always include sustainability considerations, like exploring own energy production.
Waste Management and Ethical Standards
Waste management at Helsinki Outlet is 100% carbon free, which is something to be proud of. Partners are expected to minimize waste and recycle according to guidelines from Helsinki Outlet and local officials. The outlet also emphasizes durable, high-quality, and sustainably manufactured products. Many brands use the outlet as a last stop for surplus materials, giving products a second chance instead of letting them go to waste.
Unethical products or production methods have no place here. Helsinki Outlet reserves the right to deny such products both in the village and online. There’s also a strong preference for sustainable materials in store fixtures, packaging, and displays, with ongoing efforts to improve this area alongside brand partners.
Creating a Happy and Inclusive Community
Helsinki Outlet is more than just a shopping destination—it’s a human-driven village and community. It’s a great place to work and visit, supporting inclusivity and diversity where everyone can be themselves and feel respected. Misbehavior isn’t tolerated, and the team steps in whenever necessary to maintain a safe environment for employees, brand partners, and customers alike.
During the holiday season, Helsinki Outlet donates selected products to low-income families in Helsinki, spreading joy where it’s needed most. The outlet also offers free spaces for artists to showcase their work, reinforcing its commitment to community engagement and cultural support.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy – 100% renewable electricity and energy optimization
- SDG 11: Sustainable Cities and Communities – Creating an inclusive, safe, and sustainable shopping environment
- SDG 12: Responsible Consumption and Production – Waste reduction, recycling, and promoting durable products
- SDG 13: Climate Action – Carbon footprint reduction plans aiming for neutrality or negativity by 2030
- SDG 15: Life on Land – Commitment to responsibility toward nature and living creatures
- SDG 17: Partnerships for the Goals – Collaboration with local experts, brand partners, and community stakeholders
Looking Ahead: The Future of Helsinki Outlet
Helsinki Outlet’s journey is ongoing. Expansion plans are in the works, with sustainability firmly embedded in every step. The team continues to seek smart, innovative ways to improve energy efficiency, waste management, and community involvement. The goal? To build the most inviting, sustainable, and unique shopping experience possible. It’s a place where visitors can enjoy treasure hunting, great brands, and a welcoming atmosphere—all while feeling good about the impact their choices have on the world around them.
