About Encircled’s Sustainable Fashion Revolution
Encircled is a fashion brand that demonstrates a true commitment to sustainable, ethical clothing while celebrating womanhood and a modern approach to workleisure and athleisure. Proudly 100% MADE IN TORONTO, CANADA, the brand is Canadian-owned, Canadian-made, and Canadian-operated. Throughout every step of the supply chain, transparency is key… with designs that are multi-functional, trendless, and built to last. Encircled believes that beautiful clothes shouldn’t be produced through veiled processes. Instead, every thread and fabric is chosen with care to support slowfashion principles and deliver both comfort and quality. The message resonates strongly with those who enjoy a relaxed, yet purposeful wardrobe refresh every season.
Main Benefits and Key Figures
- B Corp Score: 107.6, which underscores rigorous social and environmental standards.
- 100% MADE IN TORONTO – a testament to local production, ethical practices, and a commitment to community values.
- Certified B Corp and OEKO-TEX STANDARD 100® CERTIFIED – ensuring textiles and accessories are safe and eco-friendly.
- A business model built on slowfashion, featuring trendless designs and long-lasting quality to minimize waste.
- Sustainability integrated at every stage: from raw material sourcing to how well a piece holds up through hundreds of washes.
A Fresh Take on Spring Essentials
Seasonal inspiration is in the air with a blend of fresh spring colours and the same comforting fit that have become a signature of the brand. A current campaign highlights an exclusive offer – get 10% off during Fashion Revolution Week using code SHOPLOCAL, a nod to the importance of community and responsible shopping. Featured items include the Spring Soft Pant—recently restocked—along with other new arrivals that bring a dynamic mix of style and function. From the popular Dressy Sweatpant to the versatile Wanderer Pant and the sleek Chrysalis Cardi, each piece is designed to effortlessly integrate into an everyday wardrobe. There is an invitation to explore the faithful collection, take a style quiz to uncover a personal aesthetic, and shop with ease through a user-friendly layout that features categories like Tops, Dresses, Jackets, Accessories, and even curated Capsule Collections.
Capsule Collections and Versatility
The concept of capsule collections is deeply embedded in the brand’s approach. Encircled introduces capsules such as The Soft Pants Trio, The Wanderleisure Set, and The Restful Sleep Set, each thoughtfully assembled to cater to various lifestyle needs—from the office to travel and leisurely weekends. The seamless integration of workleisure and athleisure elements in these capsules provides not just variety in style but is also a testament to the versatility of each garment. With a portfolio that extends to wardrobe kits, packing lists for travel, and curated multi-packs, the approach is to build a sustainable wardrobe that works in harmony with an individual’s daily needs without sacrificing ethical considerations.
Transparency and Ethical Practices
Transparency is at the heart of Encircled’s business model. The brand maintains full accountability over its supply chain, ensuring that every component—from cotton and merino wool to luxurious fabrics like TENCEL™ and Modal—is carefully sourced and ethically produced. Every element is scrutinized for safety (thanks to OEKO-TEX STANDARD 100® certification) and durability, offering complete traceability that goes well beyond typical fashion trends. This ethical commitment extends to mitigating waste by upcycling scraps from sewing studios into accessories and hosting quarterly sample sales that rejuvenate imperfect, yet perfectly wearable garments. It’s a progressive approach that blends traditional craftsmanship with contemporary sustainable practices.
Circular Methodology in Fashion
Encircled’s design philosophy is built on a circular ethos. In today’s over-consumer culture, the emphasis is on creating garments that are not only stylish but designed to last indefinitely. The process involves an iterative, circular approach that looks at every stage of production and eventual reuse. Every piece is created with the thought that it must hold up to its hundredth wash, minimizing waste and encouraging responsible consumption. There’s a clear message here: more care, less waste… a promise that the brand lives by, ensuring that every garment is a step toward a more sustainable future in apparel.
Project Impact: Sustainability & SDGs
- SDG 8: Decent Work and Economic Growth – fostering a fair workplace through ethical production.
- SDG 12: Responsible Consumption and Production – promoting sustainable materials and reducing waste.
- SDG 13: Climate Action – reducing environmental impact through green energy initiatives and eco-friendly practices.
- SDG 17: Partnerships for the Goals – collaborating with local communities and global standards to push forward transparency and ethical responsibility.
Embracing a New Era in Ethical Apparel
Encircled represents a modern interpretation of ethical fashion that champions slowfashion and circular design principles. Every piece carries a legacy of craft and responsibility intertwined with the ethos of contemporary workleisure and athleisure trends. The brand’s narrative is dynamic, engaging, and full of personality—a natural conversation starter among those looking to refresh their wardrobe with functional, sustainable pieces. Offering not just apparel, but a lifestyle oriented around careful consumption and creative reuse, Encircled continues to set a high standard in transparent, ethical fashion. From innovative wardrobe kits to a commitment to minimizing production waste, every initiative serves as a reminder that ethical clothing is the way forward in a world where style doesn’t have to compromise sustainability.
